ArticleBlaster There's A Hole Your Bucket Dear Webmaster

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Please consider this free-reprint article written by:
John Taylor

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Article Title: There's A Hole Your Bucket Dear Webmaster
Author: John Taylor
Word Count: 808
Article URL: http://www.isnare.com/?aid=86833&ca=Marketing
Format: 64cpl
Author's Email Address: jt[at]clickforcontent.com (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=86833

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Have you ever gone to a website, looked around at it and
thought you were a kid in a candy store? This is all too often
the case when you visit a website. You are not really sure
whether you should sign up for their membership, visit other
linked pages on the site that are beckoning, or take the
opportunity to look around more. You may even be tempted to
visit another site that catches your eye, off in the corner in
the form of a Google AdSense ad.

Whatever the case, it is as simple as this, from a visitor�s
point of view, they don�t like too many options. If you provide
your visitors with too many choices and too much to consider,
they will become confused and are likely not to make any
decision at all. Even worse still, they will most probably
leave your site, leaving you without taking any action such as
a sale, subscriber or a request for further information.

Webmasters take heed...

From the perspective of a Webmaster, consider for a moment that
each page on your website needs a purpose, unless of course, you
want your website looking like a dogs breakfast. Each page
should be dedicated to one particular thing. For instance, if
you have a landing page for potential customers or subscribers,
the trick is just to have that. A clean-cut page that the
visitor can see is only meant for one thing that may be a
newsletter sign up, to enter you email address or buy a product
or service.

The same thing is needed for a sales page. Keep in mind that
you have drawn a potential customer to your sales page with
only one thing in mind, to make a purchase. If you offer the
potential customer a myriad of options along the way, they will
soon become disorientated and wonder if they really do need what
you are offering them. Maybe they will wonder to themselves
whether some other link you have added to your sales page may
be what they are searching for.

It is very clear that, by adding a host of other links and
options to your web pages, it is likely that you will lose the
visitor to something else that catches their eye. Once a
visitor has left your landing page or sales page, chances are,
if you haven�t already got their details, you won�t ever see
them again.

The mistake of many webmasters is that they make their websites
like a leaky bucket. They have holes all over the place where
precious, targeted traffic can seep out without leaving them
with anything for their troubles - no sale, no email contact -
nothing. This is a serious problem, considering that it is no
easy task to get targeted traffic to your site.

The use of clever tricks and tools may get the visitor to your
page, but if you give them too many options and confuse them,
you might as well be throwing away your time and money. It is
not likely that a visitor will give you their details when they
feel that there is still more to explore and search for.

Worse still, if you have lost a visitor to something like a
Google AdSense ad, you will have made a whole one hundredth of
a cent for all of your troubles and the link that your targeted
visitor goes to visit could potentially generate a sale - your
sale. What did you get for all of your troubles?

People aren�t doing what you want them to?

If Webmasters are struggling to get their visitors to do
exactly as they want them to, attention to what is on each web
page is vital. Never add more links just to make the page more
attractive or seem less empty. If a visitor is in the
�interested� mode and visits a page that is set up for only one
outcome, they have two options - sign up to find out more or
leave.

If you are still losing subscribers or customers because they
are simply leaving, you may want to put some thought into what
you are selling or marketing and how you are presenting it. By
using your web pages correctly, and giving your visitor only
one option, rather than a multitude of links and eye-catching
options, you will know that you are definitely not losing
valuable targeted traffic from having a website that resembles
a leaky bucket.

Don�t jeopardize your livelihood by allowing the vital
lifeblood of your business, which is your traffic, to seep out
of the leaky holes of your web page and into the vastness of
cyber space.

About The Author: John Taylor PhD Is A Testing & Tracking
Addict! He Will Take You By The Hand And Show You The Exact
Results Of All The Internet Marketing Strategies And Tactics He
Tests And Uses Every Single Month. Click Here Right Now To Find
Out More: http://www.MarketingConfidential.com/blog

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