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Article Title: Long Or Short Copy... The Truth!
Author: John Taylor
Word Count: 442
Article URL: http://www.isnare.
Format: 64cpl
Author's Email Address: jt[at]clickforconte
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Sales copy should be like a ladies skirt: Short enough to be
interesting yet long enough to cover the essentials.
Each method offers its own unique advantage to the website
owner. Ultimately, the decision on whether to use long or short
copy as a marketing tool will depend on your product or service.
Your research may determine that long copy satisfies a
particular segment of your business, while other divisions will
benefit more from brevity.
Long and interesting, keyword-rich copy not only works well in
natural search engines, it can offer certain advantages such as
allowing your visitors to readily obtain answers to their
questions while alleviating some of their anxieties about
ordering your product or service. In addition, long copy,
utilizing bolded or emphasized points, will give a visitor more
options - allowing them the choice of just skimming the page or
obtaining more detailed, specific information.
Short copy, on the other hand, provides its own distinct
advantages. It is well recognized in the Internet world that
the majority of people who surf the web have a very short
attention span; therefore, short, sweet and to the point sales
copy often far outweighs voluminous text. Moreover, short copy
is more receptive to sleeker page presentation. With a few
well-placed links, your page may have more impact, thus serving
to weaken the perception that your pages are little more than
hype-ridden sales letters.
Because there are no universal conventions regarding the ideal
length of a promotional message, testing must be a vital
component of your marketing strategy. Testing is really the
only way to know for sure what works in your specific niche
market.
Many Internet Marketers simply choose their own favourite copy
format... short copy or long copy. And that's a huge mistake!
The only people who are qualified to choose the format of your
asles copy are your customers. And the only way of determining
which they prefer is to test your copy on a live website.
When testing site copy you must take into consideration
variables such as page design, color, layout, and graphics,
etc. Each of these components can and do influence the
performance of a page. Therefore, when testing short or long
copy, it is essential that all the other page elements remain
the same.
A tried and true method of tracking the success of your page is
to utilize an A-B or Multivariate Test, which can ascertain that
factors such as time and traffic source do not distort the
results.
Don't take any chances with your copy... test everything!
About The Author: John Taylor PhD Is A Testing & Tracking
Fanatic! He Will Take You By The Hand And Show You The Exact
Results Of All The Internet Marketing Strategies And Tactics He
Tests And Uses Every Single Month. Click Here Right Now To Find
Out More: http://www.Marketin
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