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Article Title: Marketing: The Internet Has Become A Gold Mine
For All Marketing Firms
Author: Robert Michael
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If the world of infrastructure is a block of granite, marketing
is a fluid running through its small chasms. Marketing is a
force like gas, a prevalent and very active thing that is
difficult to pin down and observe. It is one of the abstracted
forms arising from a post-modern way of life, and it shows no
signs of slowing down.
It makes sense that marketing in its never-ending search for
new forms has branched onto the web. The internet and the
screen of the personal computer are lucrative fields for new
advertising campaigns. Much of consumer activity has moved onto
the web, and so marketing is keeping up with trends by moving
its own strategies to a web-based format.
The most familiar ways that marketing firms do this is by the
use of devices such as ad banners or pop ups that bring ad copy
directly into the view of the user. These are time-tested
marketing strategies that work: users click through on ad
banners and generate revenue for the creators, improving the
status of the company or product. There are also the 'cookies'
that companies hide in a user's hard drive. Devices such as
cookies provide critical data about a consumer; they allow
marketing individuals to create campaigns based on established
facts, and they allow researchers to track the web activities
of consumers.
Besides these marketing tools, software makers have given
marketers different programs to better their commerce. Some of
these are available online for a firm eager to improve its web
image. One such program is the VIPCART: this package allows
marketers to create a 'shopping cart' that shoppers use online
to collect product which they can purchase with their credit
cards. Though online shopping is hazardous due to credit fraud,
many people still shop online.
Marketers can also make use of a package entitled SEO DETECTIVE
that lets users compare data on different web sites to get a
picture of who is running a particular online industry. The
best web sites generate the best sales, and tabulation software
such as the detective programs allow individuals to concretely
assess who has the best web sites.
Then there are a host of other programs dealing with
innovations like keyword-driven sales that also analyze web
response from consumers. All of these tools try to direct
customers to a product by reacting to feedback through the
transparent channels of the web. Keyword-driven sales is one
way to get the attention of clients, and in-depth work with
search engines can benefit a company's prominence greatly.
By and large, conventional marketing will not go away, but the
web will become a bigger and bigger arena for marketing in the
future as marketers try to get the most out of online sales.
About The Author: Robert Michael is a writer for FAA Marketing
which is an excellent place to find marketing links, resources
and articles. For more information go to:
http://www.faamarke
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For more free-reprint articles by Robert Michael please visit:
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