ArticleBlaster Entrepreneur Marketing Advice

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Please consider this free-reprint article written by:
Diana Ennen

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Article Title: Entrepreneur Marketing Advice
Author: Diana Ennen
Word Count: 599
Article URL: http://www.isnare.com/?aid=85838&ca=Marketing
Format: 64cpl
Author's Email Address: diana[at]virtualwordpublishing.com
(replace [at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=85838

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Marketing your business is essential to its success. You can
have the greatest service or the best product, but if you don't
market it and let others know about it, then it's doubtful that
you'll be very successful. When considering your marketing, you
first want to take into account who your clients are, and what
your clients might be looking to you to do. To do this, you
need to do the following:

1. Know Your Client's Business: The first step is to know your
clients. Do some research so you can have a clear understanding
of what your clients' business is and what they do. What does
this business hope to achieve? What are its needs and how can
you meet those needs? What can you do that will allow that
client to perform better in business? By knowing your client
and finding answers to these questions, you can become an
immediate asset to their firm.

2. Offering Clients a Convenience: One of the main conveniences
you can offer is that of time. Clients realize that their time
is valuable. Anything that will allow your potential clients
more freedom with their time is an immediate plus. But you need
to be able to show them this in your marketing. Take for example
a virtual assisting business, when you market to potential
clients letting them know that you will do their correspondence
typing, answer their e-mail, handle all their publicity needs
and even keep their office running while they travel, they
realize they will have the time they need to do the work that
often so desperately needs done. They will have the time to
draft that pleading or finalize the proposal. For the realtor,
when you do their marketing they can see how they would be
allowed the freedom to be out there selling.

3. Solving clients� problems: If you can find a way to solve a
client's problems, then you are able to make your business a
valuable asset to them. For example, let's say they are having
problems with their website and getting visitors to it. You can
send them a letter addressing specifically how you can bring
more visitors and also mention what other advantages you can
offer. You become a very valuable asset when you do this. They
have a problem they need fixed. You have a solution you can
solve that problem. They are eager to talk to you immediately
to get their site up and running and not miss out on any more
missed revenue from their site being down.

4. Providing Clients with Something Better Than What They Have:
In your marketing efforts, make sure to mention anything that
might be of interest to your clients to run their business
better. For example, you might have Voxwire capabilities. This
allows you to do web conferencing. You can offer your clients
the convenience of having meetings, classes online, etc. Or
perhaps you are an expert at Outlook and e-mail management. You
can emphasize how much time you can save them daily when you
handle this for them. Also, how much more they can connect to
their clients when you organize their contacts with Outlook so
they can keep in better touch with them.

These are essential key points to remember in marketing to
obtain clients or even to keep those existing ones. Now, it's
also important once you get those clients to keep those
clients. To do this, you just provide the best possible service
always.

About The Author: Diana Ennen is the author of numerous books
including Virtual Assistant: The Series, Become a Highly
Successful, Sought After VA. She specializes in publicity and
book marketing and offers a complete online bookstore on her
site at Virtual Word Publishing
http://www.virtualwordpublishing.com/.

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