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Article Title:
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Internet Marketing Or Network Marketing - Which Is Better?
Article Description:
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Differences between internet and network marketing.
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1086 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-09-19 16:53:00
Written By: Willie Crawford
Copyright: 2006
Contact Email: mailto:willie@williecrawford.com
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Internet Marketing Or Network Marketing - Which Is Better?
Copyright � 2006 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com/ezine.html
When I interact with most online marketers, it's obvious that
they view Internet marketing and network marketing as two
separate and very distinct worlds. Proponents of either often
act as if the other is something to be avoided like the plague.
I personally am involved in marketing for, and consulting with,
companies in both "worlds." I've discovered that there is a lot
of overlap, and that there are techniques which work equally well
in both worlds.
Let's briefly examine how they differ, and which is better.
Network marketing, or MLM, is very familiar to most people
because we've all been approached by someone in the offline
world who is doing it. We've been invited to meetings, or sat
through presentations where they demonstrated what they did, and
how it could mean financial independence for you.
I generally think of network marketing as:
* Being multiple-tiered - where you earn on the efforts of
others that you recruit.
* Offering residual income, where you sell the product once, and
then earn commissions each month as the customer reorders a
consumable product.
* Utilizing auto-shipment, where the customer agrees to purchase
a certain amount of the product or service each month...
generally at a lower price that if it were a one-time purchase.
* Requiring lots of phone calls, meetings, and direct
interaction with the customers.
* Allowing representatives to grow their businesses through
duplicable systems where they just plug new representatives into
a proven system.
I generally think of Internet marketing as:
* Utilizing a two-tiered (at most) payment plan. When you go
beyond two-tiers the rules change dramatically for the program
operator.
* Emphasizing earning commissions primarily on your own efforts
although many super-affiliates also earn hefty second-tier
commissions.
* Marketing primarily using email and websites, although RSS,
broadcast calls, teleseminars, and even direct mail can fit into
the picture. There is a movement towards using offline methods to
drive business online.
* Often only offering one-time commissions on individual sales.
* Requiring very little direct customer interaction, although
the most successful affiliate marketers focus more on
interacting with customers and building relationships.
Which is better? Obviously, that's a loaded question with room
for lots of differences in opinion.
Generally, whichever best serves YOUR customers' needs is better
for you.
Whichever offers your customers something that they can't buy
cheaper at the local superstore obviously should sell better for
you.
Long-term, lasting success in both isn't based upon throwing
around big numbers, when you know that the average person
probably won't achieve the level of success offered in the
examples. That's because both depend upon how well your new
"recruits" can utilize the system that you equip them with and
the level of commitment that they have.
Both can offer residual income, and I personally do generate
substantial residual income with both systems. Internet marketing
offers residual income through products such as web hosting,
membership sites, and product-of-the-month type sites.
An example of such a site is Dr. Mike Woo-Ming's Affiliate
"Sales Letters" which offers affiliate marketers re- written
sales letters for Clickbank products that otherwise would be poor
sellers. This is an excellent example of a product that solves a
problem, and offers to the affiliate/member a residual income.
You can see how this works at:
http://WillieCrawford.com/fix-bad-sites.html
Ordinary consumer products can also offer very nice residual
income. In order to be a big success in the network marketing
arena the product must offer unique advantages AND be priced
competitively. Very often, you'll see products that are WAY
over-priced, and they're that way because there is no real
demand in the marketplace and the high commissions are what are
used to "lure" unsavvy new distributors.
These unfortunate distributors are lured into businesses built on
very shaky foundations. If you look in the right places though,
you will find products that people want, that they are buying,
and that you can offer at a competitive rate. Here are two
examples:
1) Discount travel through YTB travel. This is a network
marketing company that allows your customers to tap directly into
one of THE BIGGEST online travel databases and book travel,
reserve lodging, and reserve rental cars. Travelers get great
deals, and you earn a commission on each referral booking that
you make. You can see this incredible system in action at:
http://www.ytbnet.com/williecrawford
The url above is the one that I link to from a site that helps
people locate Internet marketing seminars at:
http://InternetMarketingSeminarScheudule.com After they've
located a "can't miss" seminar, it's natural for them to look
for inexpensive travel and accommodations. Therefore, selling
travel becomes effortless.
I offer the same travel booking service on a site where I help
martial artists locate karate tournaments. Again, it is natural
for site visitors to book their travel once they've located an
event that they want to attend. You can see how I do this in the
martial arts niche at: http://Tournamentsite.com
This same method of marketing travel... selling an MLM product
using "Internet marketing techniques" shows how the distinction
can quickly become blurred.
Another product where I seamless blend Internet marketing and
network marketing, with a product that sells itself, practically
hands off, is... greeting cards.
I offer visitors to many of my consumer-type sites the ability to
send real, printed greeting cards right over the Internet, for a
fraction of the cost that they would pay in a card shop. They get
the same quality of card, don't have to travel... brave the
weather... fight the crowds, or even lick stamps. They just
choose and compose the card, add any photo they desire, click
send, and the card is in the mail, for around $1.50 TOTAL :-)
You can check out that slick setup, and see how effortless it
really can be at: http://SendOutCards.com/willie
Back to the question of which is better - Internet marketing or
network marketing...
Both can actually be marketed the same way. You can market
Internet marketing products via phone, fax, email, direct mail,
or a website. You can do the same with network marketing
products.
The bottom line is that the "want" for a product, and the
availability of that product at a great price, are more important
than method of selling. Which is better therefore depends upon
which is a better match for you and your market. You can do very
well with either. It's really just a matter of doing your
research, finding a perfect market-to- product match, and then
starting to actively build your dream business. You'll likely
find yourself using a mixture of methods regardless of the
product.
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Willie Crawford has been teaching Internet marketing for over
9 years. Take advantage of his uncanny insights and unusual
candor by subscribing to his free, information- packed
newsletter. Also visit his top-rated blog. Do both at:
http://WillieCrawford.com/blog/
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