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Article Title:
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4 Strategies To Help You To Make Money From Your Website
Article Description:
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There is nothing wrong with being innovative and trying new
methods to make money online. The problem comes up when people,
seeking new methods, forget to pay attention to the proven
methods of making money online. There are 4 proven areas that a
webmaster must focus on to be successful.
Additional Article Information:
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1343 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-09-26 14:12:00
Written By: Trey Pennewell
Copyright: 2006
Contact Email: mailto:comments@linksandtr
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4 Strategies To Help You To Make Money From Your Website
Copyright (c) 2006 Trey Pennewell
Links And Traffic
http://www.LinksAnd
People always seem to be looking for new ways to make money
online. There is nothing wrong with being innovative and trying
new methods to make money online. The problem comes up when
people, seeking new methods, forget to pay attention to the
proven methods of making money online.
What has worked in the past for successful webmasters is still
working today, and will likely continue to work into the
foreseeable future. There are 4 primary areas that a webmaster
must focus on to be successful. These four areas are important
regardless of the type of website you run or the product or
service that you sell.
Conversions
Conversions are critical. You can get a million visitors to your
site, but that means nothing if none of them make a purchase at
your site. Conversions are calculated as the percentage of people
that make a purchase at your site, compared to the number of
total visitors.
The higher your conversion rate, the less traffic that you need
to your site. Many webmasters struggle with getting that
all-important traffic to their site. So instead of exclusively
chasing traffic, also work on increasing the amount of traffic
that you can convert into sales. There are a number of ways that
you can do this with your online business.
Many webmasters understand that having a compelling sales letter,
or sales pitch, is crucial. If you do not have the best possible
sales letter, then you are losing potential customers. If you do
not feel comfortable writing your own sales letter, consider
hiring a copywriter to do it for you. You could also ask the
copywriter to develop a few sales letters for your business, and
you can do a comparitive analysis to see which ones bring the
best conversion results for your business.
You can also improve your conversion ratio by paying attention to
the layout of your web pages. There are a lot of different
opinions on the best layouts for selling your products or
services. For me there are a couple of easy ways to determine web
page layouts.
The first thing that I consider is what I like and dislike about
other websites. Is it hard to find the product on the page? Is
the price hidden? Is a description of the product easy to find?
Is the ordering information easy to find?
The other factor that I look at is what successful webmasters
before me have done with their layout. There is no need to
reinvent the wheel here. Instead of spending weeks trying to
develop my own perfect layout, I will start with a template
similar to those that are known for making high conversions.
Linking For Traffic
Now that we have covered conversions, we can talk about linking
for traffic. While your conversions may be very good, it will
never be 100%. So what this means is that the more of that
precious traffic you get (at whatever conversion rate you are
getting) will result in more sales and more money. It is known
that the more links you have to your website, the more traffic
that you will get. The links to your site are critical in driving
traffic.
First of all, people click those links. I value a link from a
high traffic website as much or more than a link from a high
PageRank site, because actual humans are likely to be clicking
the link to my website. I also place a very high value on having
articles published in ezines and newsletters, because it always
results in a nice boost in my website's traffic. The amount of
traffic that comes as a result of having an article published in
an ezine or newsletter will of course vary depending on the
number of subscribers on the list.
A certain percentage of readers will always click the links that
I have in a webpage or an ezine. And, a certain percentage of
those who visit my website will convert to sales. Having my link
appear in some ezines or newsletters can literally translate to
thousands or tens of thousands of visitors to my website in a
single day!
If you utilize article distributions, you can often get your
articles published on a variety of websites and ezines. These
articles will have your link in the author box, and you will also
have the opportunity to discuss your web site and the products or
services that you offer in your author box. This being said, the
more effort you put into writing a good article and author box,
the more likely you are to get some traffic as a result.
Linking Popularity
Building links for search engine placement purposes is just as
important as linking for traffic. The more relevant back links
that you have coming into your site, the higher your website will
rank in the major search engines for your keywords. Back links
are one of the best ways that you can get your online business to
rank near the top of the search engines for your niche.
Be sure to use an anchor text on those links that is the same or
similar to the keywords that you are targeting. Also, try to get
those back links from relevant sites as much as possible. By
this, I mean try to get those links from sites and webpages that
have something in common with your site. A link from a webpage
about bird watching will have little in common with your website
about automobiles.
To illustrate the importance of back links, look at Digg.com
(http://www.google.
They have a whopping 131,000 back links, which is why they are
one of the most popular social book marking sites on the
Internet.
Link Baiting
Link baiting is a great way to get those important back links,
both for traffic and for link popularity. But, what is link
baiting? It is when you have something so interesting / amusing /
informative / useful that people will want to link to you,
without you asking them to do so. Having something on your site
that people will blog about, tell their friends about, or to send
emails to their contacts about, is what constitutes link baiting.
Your bait is so powerful that the fish will basically jump into
the boat, without you ever needing to ask!
What kind of things work as link bait? This will depend a lot on
the audience that you are trying to reach. In the SEO world, good
link bait is placing free webmaster tools on your site. This
means that people will bookmark the site; refer to it on forums,
and possibly blog about what they learned by using your free
webmaster tools.
If you are able to grow a reputation among your niche market as
an expert, people will cite you and your website because of the
quality information that you offer. If you run a humor site,
people will forward the URL to their friends and tell them to
check out a certain page.
Link baiting is also why the social book marking is exploding in
popularity. If you have an article that gets onto the front page
of Digg.com via link baiting, you will have an explosion in
traffic. The same can be said for all of the major social
bookmarking sites.
Link baiting is all about offering something unique that people
will want to tell their friends about and that they will want to
talk about. Spend some serious time thinking about what you can
offer to your customer base that will result in successful link
baiting for your website.
In Conclusion..
If you spend your time focusing on these 4 ways to make money
with your online business, you are sure to be well ahead of most
of your competitors. Optimize your site for conversions, build
links for traffic, create links for popularity, and dangle some
link bait for others to share, and you will find your customer
base beginning to grow, and you will see your sales will start to
improve.
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Trey Pennewell and his team specialize in the design and
implementation of linking strategies to help their online
business clients improve their inbound link building efforts.
LinksAndTraffic.
clients to determine what keyword phrases they should target to
bring targeted prospects and search traffic to their client's
website. Then Trey and Bill work closely together to bring the
link building plan to fruition. Reach Bill at 405-780-7327,
9am-6pm, Mon-Fri, or visit http://www.LinksAnd
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