ArticleBlaster Copywriting: Online Marketing Accelerator

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Please consider this free-reprint article written by:
Scott Lindsay

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Article Title: Copywriting: Online Marketing Accelerator
Author: Scott Lindsay
Word Count: 473
Article URL: http://www.isnare.com/?aid=86099&ca=Marketing
Format: 64cpl
Author's Email Address: slindsay[at]ceotrak.com (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=86099

================== ARTICLE START ==================
If you own an online business you are one of the masses of
�Netreprenuers� that canvas the worldwide web today. You have a
web presence because you believe that you have a product or
service that is either unique or fairly priced and the web is
where you are banking on earning an income.

Making the Sale

Selling on the Internet is more than simply offering products
in a �if we build it they will come� mentality. You have to
provide an atmosphere where the visitor can come to terms with
their need for the product or service. This is hard to do with
a simple �Add to cart� button and little more.

It�s All in the Copy

No matter what you are selling and no matter how may different
products you are selling it is important to assist your clients
in understanding the benefits of the product being offered. In
fact, the fewer products or services you have available to more
details you should provide your online customers.

Longer Copy?

When you are selling a single product or service is it vital
that you provide a two-pronged approach to your copywriting.
The first step is to provide details about the product or
service while the second element is to list the benefits your
clients can expect.

If your client can see the practical applications of the
purchase they are likely to consider the product more fully.

As you lengthen the sales copy by providing a solid case in
favor of your product you need to make sure your client has the
sense that you are interested in their well being.

Shorter Copy?

The instance in which shorter copy may be appropriate is when
you are selling a multitude of products. In this case a more
simplified streamlined approach is needed to pass along
sufficient details without cluttering up the page. The standard
rule is more products � less copy: Less products � more copy.

Easily Scanned

Include bullet points, quotes and text boxes to draw your
visitor to the most important information in your sales copy.
If your copy is all text, a web user will likely migrate
elsewhere. Most web users are accustomed to visually appealing
site design and this can be accomplished in a few simple steps
when planning your web page.

Don�t Be Afraid To Ask

There will come a point in your copy where you will want your
client to make a decision. You should not feel squeamish about
asking for a sale. You have listed the details and the benefits
so it is appropriate to ask them to take the next step. The
worst they can say is no.

About The Author: Scott Lindsay is a web developer and
entrepreneur. He is the founder of http://HighPowerSites.com
and many other web projects. Get your own website online in
just 5 minutes at http://www.HighPowerSites.com

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