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Article Title: 6 Unavoidable Factors For Maximizing Your International Online Sales!
Author Name: S. Kumar
Author's Picture: http://www.learnhomebusiness.com/images/kumar1.jpg
Article Autoresponder: international_sales@freeautobot.com
Article URL: http://www.learnhomebusiness.com/new/maximizing-international-sales.htm
Category: Internet Marketing
Copyright Date: 2006
Web Address: http://www.learnhomebusiness.com
Word Count: 395
Feel free to reprint this article with the Resource Box
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6 Unavoidable Factors For Maximizing Your International Online Sales!
(c) Copyright S. Kumar 2006
http://www.learnhomebusiness.com
International online sales can no longer be ignored! And
global online marketing is no more about U.S. or Canada only!
Last year, U.S. holiday sales was about $30.1 billion, a clean
30% up from 2004. And this trend is world wide and not just
limited to the U.S. An example is, U.K. holiday sales clocked
an increase of 50% in 2005 and Brits spent close to �5 billion!
According to 2CO.com, more than 80% of 2CO vendors now
sell in more than one country and nearly 40% of 2CO sales
results from about 200 countries other than the US and Canada.
The picture is crystal clear.
Update your global internet marketing services!
International buying is on the rise and Internet marketers can
no longer afford to ignore the needs of these buyers. Internet
marketing have become more challenging and multi-focused
when dealing with customers from cross-cultural groups.
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And here are some tips on improving your international sales.
*1:- Security Aspect
International buyers are worried about the security of their
credit card. And alleviating this fear is your FIRST selling point
when dealing with them! 42,000 interviews conducted in 37
countries makes it plain that the security concerns is the limiting
factor when it comes to online purchases.
Regardless of their location, you must provide solid ways for them
to shop with confidence. Make sure that you have the top security
standards that is seen, evident and can be confirmed with third
parties.
*2:- Provide Suitable Currency Choices
Enable your site to accept multi-currencies. You can set your
prices in US dollars, but have a mechanism where your international
customers can view the prices in their own currency. For instance,
$19.99 for U.S. customers, �9.99 for U.K customers and so on. If
possible make this automated so that your customers can browse
your products priced in their own currency without doing anything
else.
*3:- Circumvent The Language Barrier
Let your images describe your products. Instead of making the
customer read your product, show what it is to minimize the reliance
on language. Make your Web site language simple. Avoid using slang
and Clich�. Keep your sentences short.
*4:- Create Country-Specific Websites
What if you can communicate with your buyers in their own sweet
language?
The result is obvious. More sales. This will empower you to price your
product for each country targeted, not by exchange rates. You can
also be price sensitive and flexible with each country's competition
and income levels.
One good example of a country-specific website is:
http://www.brilliantsmiles.net/
*5:- Shipping Ease
Make shipping as easy and safe as possible for the purchaser if you
are selling tangible products. Provide different shipping options for your
international buyer that he can choose. While shipping expensive items,
use a package service that provides proof of delivery. Make sure that
customers are completely familiar with your shipping methods they
order. Also insure the shipment.
*6:- Multi-Lingual Help Center
How much will your sales will be if you can provide support in English,
Spanish, Portuguese and French? You can appoint tele-commuters the
respective countries to do the servicing. The cost factor will be much
lower than from U.S. As an example, you can get remote staff from
India for less than $20 for an 8hr work schedule.
Once you gain the confidence of your international target group, there
is no reason why they shouldn't buy from you in the changed global
economy.
Good luck with your International online sales.
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S. Kumar is the webmaster and owner of
http://www.learnhomebusiness.com. To download
no-cost Videos, softwares and ebooks to the tune
of $1000, kindly visit:
http://www.learnhomebusiness.com/freeglobal.htm
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