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Please consider this free-reprint article written by:
Jonathan White
==================
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==================
Article Title: Key To Article Marketing Success
Author: Jonathan White
Word Count: 627
Article URL: http://www.isnare.com/?aid=85281&ca=Marketing
Format: 64cpl
Author's Email Address: jonathanw[at]simplysearch4it.com
(replace [at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=85281
================== ARTICLE START ==================
The outcome of article marketing is increased sales volume,
which is also the eventual target of any SEO (Search Engine
Optimizer) or Web Marketer. It does not matter if the site is
selling products, services, or even an idea. Article Marketing
can render improved sales by bringing in business via quality
traffic and leads via the links in the resource box below the
body of submitted article. Article visitors often turn into
customers.
As an effective and indispensable strategy, Article Marketing
has also ventured into a competitive arena. The quality of the
articles is of utter importance and finally determines the
success of the strategy in terms of achievement of desired
results. So, it is important to pay attention to the quality of
content submitted through these articles. The articles should be
informative and not a transparent attempt to market a website�s
products and services. Readers are interested in the articles
for their informative value and element of expertise. The best
articles are focused, easy to understand and helpful to the
readers. Many sites may not accept the blatantly
self-promotional articles.
While some useful links can be strategically fruitful and
render the article effective, too many links, especially too
many self-promotional links, often distract the readers from
the article itself and even lead to disinterest. An overt
attempt to put many links pointing back to the website may turn
off the publisher. In fact, many a times, publishers remove all
the links from the article before submitting it, except for
those that appear in the resource box of the website.
It is always suggestible to spell check the article, as well
as, double-check its grammar, punctuation and coherence. The
article should be written from a layman perspective lest it may
turn out to be futile.
In addition to a well-organized, grammatically correct and
lucid article, the website should also place due emphasis on an
impressive resource box, which is also the definite advertising
space for the website in the article. The resource box is the
means to a few very significant ends for the website, including
link building, lead generation, link popularity and brand equity
build up. The best strategy is always to keep the content of the
resource box simple and uncluttered.
A good resource box always contains vital information about the
website, like its name, nature of business, 1-3 sentences
encapsulating the site�s USP (Unique Selling Proposition), and
at last but certainly not the least, the website address.
Besides, the resource box may also contain the website�s
newsletter or ezine subscription address. This address should
preferably be a URL to the website�s ezine subscription rather
than an email address. Further, the resource box may also
contain the contact information of the website, viz. business
phone number or press/ media kit. The website can offer a free
bonus report to further enhance its creditability, while giving
the readers some more information to delve into.
A good resource box is not larger than 20% of the total size of
the article, as it renders the article abusive. The website
should also make sure that the resource box does not advertise
for products or services that are not cohesive to the subject
of the article. Irrelevant products and services of the website
in respect of the topic of the article may deliver the article�s
feel as a pure marketing stunt. For effective article marketing,
the idea of article submission should always be to flaunt
knowledge and expertise in an attempt to cater information to
the readers. The marketing aspect should be disguised to the
maximum. Therefore, the website should strictly avoid enlisting
all its websites as well as accomplishments till date, as well.
About The Author: Jonathan White has been involved in article
and other online marketing for over 4 years. He owns
http://articles.simplysearch4it.com &
http://www.affiliateseeking.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=85281
================== ARTICLE END ==================
For more free-reprint articles by Jonathan White please visit:
http://www.isnare.com/?s=author&a=Jonathan+White
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