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Article Title: The Ultimate Email Marketing Guide: 9 Practical
Tips To Fast Email Marketing Success
Author: Jon Rognerud
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Email marketing is easy (--ponder--) if you know how to do it.
Wow, you have heard that one before, I'm sure. Is that not
always the case - with almost anything? So, why even say it?
Because - in this case it is really true. Read on!
1. Get the legalities out of the way.
Always write and provide a link to your privacy page. Starter
text can be obtained from links below - and always make sure to
review with your legal counsel for a final review. You will then
include a link to it from your outgoing email campaigns.
Here are some places to start:
a)http://www.truste.
b)http://www.marketin
c)http://www.microsaw
2. Your site must capture user via first name (last name) &
email address.
Burn this into your head - make it your site requirement - day
one. There are too many online businesses that forget this
simple rule. It's a must. If you are reading this article, then
you probably already realize the importance of mailing lists.
3. Example Signup forms.
Search the internet for example sign up forms. A great
technique is to look for companies that have this in their URL.
Try this in Google (type into search box): allinurl: "free
newsletter" (it will search any site that has this contained in
the TITLE of the page).
4. Popups, popunders, popup blockers & search engines.
Traditional popups (yes, the annoying ones) are banned from
search engines like Google. Therefore, smart marketers have
come up with other means. They are called "popunders".
 Apply a page that "slides" onto your page, and have it
appear after 5 seconds.
 Display this email form capture on all pages.
 Only show it once, and only repeat 2-3 days later
(assuming they come back). Many of the email marketing systems
include this feature for you.
 Annoying, but it works. I went from 5% signups a day a
75% increase overnight - only a few weeks ago.
5. Get the best and highest performing email service.
Don't skimp here. A few extra dollars a month can really save
you a lot of headaches. We worked with one company that went
from about 1,000 emails on their list, down to about 100 in 24
hours, (when they switched providers). They quickly realized
that they had made a bad choice.
Here's what to consider initially:
 ASP hosted solutions are now connected with ISPs to
ensure uptime/deliverabili
 Desktop applications can work well for you, for
example, Gamma Dyne Mailer:
http://www.soft32.
 Autoresponse Plus, GetResponse, Aweber are a good
place to start reviewing options.
Make sure you have:
 Working unsubscribe
 Be careful where you get the lists
 Avoid fraudulent subject lines
 Include postal address, phone, privacy policy
 Porn must be identified in subject line (SEXUALLY
EXPLICIT)
 Opt-out lists, including 'double-opt-
click to approve the email)
6. Test, test & track, track.
Here's how to do it:
 Test the campaigns with A/B Split test tactics -
specifically on subject line and ad copy, it can help improve
newsletter and pages immensely. (A/B refers to capability of
serving up different content or ads, or headlines, sections on
your page and campaign - that can be tracked)
 Tracking conversions from email blasts (cookies and
JavaScript and beacons on landing pages, thank you pages, etc)
 Good reporting and database segmentation to section
off to demographics, recency, frequency, sales totals
7. How often to send? How about text size (content)?
Daily.
Daily if you have a good "alert" system (ex: Google alerts) -
this will not make sense for most companies. CNN news alerts
are ok though.
Once a week.
Weekly ok if you have a strong listener base, and compelling
content.
Once a month.
Monthly probably best for most small businesses. Overall - you
want to retain "mindshare" - so they don't forget you, but
still not too much "in their face".
8. Auto-responders.
Auto responders are a fantastic and simple way to turn your
business on automated 24x7 attendance. Use them, learn them and
build your list and responsiveness from this feature alone. Your
list will grow, which you will use for future mailings and
offers. Auto-responders are software systems that allow for
total automation of messaging.
9. What other technical issues should I review?
Check spelling, graphics, relative links, use the free software
XENU to get amazingly detailed reports. The Webmaster reports at
the bottom of one of their reports provide a lot of good detail,
perfect for executive overview.
About The Author: Jon Rognerud is a recognized authority on the
subject of SEO and Internet Marketing, and has spent over 10
years developing websites and marketing solutions for companies
like Overture and Yahoo. His site, http://www.microsaw
provides a wealth of informative search marketing articles and
more..
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