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Article Title: Directory Submission And Its Benefits For Online
Marketing
Author: Aviva
Word Count: 1039
Article URL: http://www.isnare.com/?aid=88116&ca=Marketing
Format: 64cpl
Author's Email Address: jabehrendt[at]canada.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=88116
================== ARTICLE START ==================
What Are Directories?
A directory is a collection of information pertaining to
various websites. This information is hand picked and chosen by
directory editors and website inclusion is dependent on the
quality and relevance of each particular site. Directories are
divided into categories and, in most cases, subcategories; each
contains links to relevant websites. Once information has been
collected and collated it is then searched by human visitors.
The major search engines use directories to help determine
relevance. As well, a listing in a directory may count as a
link to the listed websites.
There are a very large number of directories on the Internet,
and while some are multiple or general category directories
there are also a large number of topic specific directories
available. Submitting to directories has long been considered a
powerful online promotion tool for several reasons.
Directory Submission And Search Engine Optimization (SEO)
Search Engine Optimization, or SEO for short, is often
considered to be the most important and beneficial form of
marketing a website. By optimizing the pages of a website and
other, off page factors, it is possible to influence the
positioning of your website in the search engine result pages.
One of the major off page factors that contribute to your
site�s performance in the search engine results is your inbound
link popularity and the quality of those links.
Search engines deem links from quality directories to be very
beneficial links. The manual process by which a website is
chosen gives an indication that your site is both good quality
and relevant to the given category. The major search engines
look very highly on quality directories and give a link from
one of these directories a lot of weight when determining how
well your site will perform. At the very least, quality
directories are indexed regularly by the major search engines,
giving you a powerful way to ensure that your new website is
indexed quickly by search engines like Google, Yahoo, and MSN.
Directory Submission And Direct Traffic
Of course SEO isn�t the only method of online promotion that
pays dividends. Directories are popular with surfers because of
the structured and easy to navigate fashion that they arrange
their results. As well as being able to navigate through the
categories, many directories also include a keyword search
function for added ease. Getting a prominent listing in a
popular directory can directly generate reasonable amounts of
targeted traffic straight to your site.
Choosing The Appropriate Directories For Your Site
One of the most difficult aspects of submitting any website to
online directories is choosing the most effective ones. There
are a large number of directories but while some offer the
advantage of being heavily populated and considered search
engine friendly, others cannot boast the same advantages.
In terms of search engine promotion, the most beneficial of all
directories to submit to is the Open Directory Project, also
called the ODP or DMOZ and located at http://www.dmoz.org.
Several major search engines quickly pick up new listings from
the Open Directory Project even though your site may not
receive much in the way of direct traffic. The Yahoo directory,
located at http://dir.yahoo.com/, is also very popular and used
by search engines other than Yahoo. If you have a B2B website,
you should also submit to http://www.business.com/.
After that you should turn to submitting your website to
smaller general directories. It is best to start by submitting
to the best directories you can. You can find an independent
and objective ranking of directories at:
http://www.avivadirectory.com/strongest-directories/
It is a good idea to start at the top of the list and work your
way down.
The next step in making directory is to look for directories
that concentrate on, or around, the topic of your site. A quick
search on any search engine will give page after page of
directories to choose from and, as a general rule, those that
appear at the top of the listings will be the more popular.
Check Your Site Before You Submit
Before you submit to any directory always ensure that your
website is complete and easy to navigate. Don�t forget that
directories, unlike search engines, use human eyes to view your
website. It absolutely must be appealing and clean for human
visitors and should be directly related to the topic under
which you are submitting. Check for broken links and ensure
that information is factually correct and easy to read.
Submitting
Once you�ve checked your website, find the directories you will
submit to. Every directory has a �Submit Resource� link or
something similar. Some directories will require you to first
navigate to the bottom level category that is most relevant to
your content. This means you should be as specific as possible
when choosing the category.
An Accurate Submission Is More Likely To Be A Successful
Submission
In the case of this page, we should submit to something along
the lines of �Business � Internet Business � Internet Marketing
� Directory Submission� and not to the �Internet Business� or
even �Internet Marketing� category. The more specific you are,
the more likely it is that your site will be accepted. You will
need to complete the submission form, which will require simple
details regarding you and your site. The final step is to wait
for an editor to assess your site.
Is Directory Submission Beneficial For You?
Directory submission is by no means a new Internet marketing
trick but it is still a widely viable one that can help to get
a site indexed by search engines, drive traffic directly to
your site, and increase your performance on search engine
listings. Try to find the most relevant directories and always
ensure that your site is ready for inclusion. Also make sure
that you submit to the appropriate category.
About The Author: Aviva recommends that you promote your
website by submitting it to http://www.avivadirectory.com/
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