ArticleBlaster Why Article Marketing?

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Please consider this free-reprint article written by:
Jonathan White

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Article Title: Why Article Marketing?
Author: Jonathan White
Word Count: 584
Article URL: http://www.isnare.com/?aid=84632&ca=Marketing
Format: 64cpl
Author's Email Address: jonathanw[at]simplysearch4it.com
(replace [at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=84632

================== ARTICLE START ==================
In the wake of plethora of websites catering to identical
products and services, the competition to attract traffic is
getting graver and tougher. And why not, the incoming qualified
traffic determines the net presence of any website, which in
turn is decisive to the site�s over all turnover. Each website
is vying for better ranking in Google and Yahoo search engines.

Studies have suggested that more than 80% of the net users
approach various search engines to narrow down to websites
containing relevant content. And maximum of these users
consistently entrust Google with the task, only followed by
Yahoo and MSN respectively. Thus, Google and Yahoo are the most
prominent targets for seasoned web marketers in their quest for
higher rankings in SERPs (Search Engine Ranking Pages).

In order to achieve higher ranking, Web Marketers exploit the
embedded logic behind higher rankings in Google - the pioneer
in Search Engine technologies. According to one of the logics,
Google rates web pages on the basis of incoming links as it
evaluates them as �votes� of confidence in favor of the web
page. Web marketers vie for maximum quality incoming links to
the target website, while also making sure to not to delve into
link farming. Link farming, which means being listed at a
website dedicated to creating links to other sites for improved
search engine rank, may eventually render the marketed website
banned altogether on the search engine.

To achieve inbound links, SEOs (Search Engine Optimizers)
employ many strategies, including buying links, inviting links,
setting up reciprocal links or trade links with other businesses
and even hire special link-building firms. The endeavors require
a substantial marketing budget, as the site needs to buy links
from certain directories, including Yahoo, for a specific
duration; or appoint a special link-building firm. The
invitation for links at times borders on spamming itself, which
is harmful for the over all reputation of the site and
discouraging too. Reciprocal links also have their con that
implies vice versa outbound link to another website and
valuable loss of qualified web traffic.

These SEO (Search Engine Optimization) stunts require a
handsome marketing budget, which may prove to be too expensive
for a small business on web. But there is no need to be
hopeless. There is a unique SEO strategy, which solves many
purposes simultaneously. Relatively economical and easier,
Article Marketing, is an innovative means of web marketing.
Article Marketing involves posting of information-based
articles on other websites, forums, blogs and ezines for free.
These articles are strictly revolving around the subject of the
site itself.

Writing these articles is beneficial for the site from
marketing point of view, as the site gets to attach a short bio
and link back to itself in the �resource box� that appears at
the end of the article. The knowledgeable nature of the
articles submitted helps in establishing the site as an expert
of the field. Obviously impressed by the flaunted knowledge and
expertise, the readers click on the link of the site and amount
to lead generation. With progressive circulation of articles
across hundreds of ezines and forums lead to increased site
traffic and eventual improved search engine rank. Thus, Article
Marketing achieves the desired goal in a unique and effective
way, like none other. In fact, article marketing is so popular
that there are software packages and websites dedicated to help
sites syndicate their articles easily to hundreds and even
thousands of other sites.

About The Author: Jonathan White has been involved in article
and other online marketing for over 4 years. He owns
SimplySearch4It � Articles Marketing Directory &
SimplySearch4it UK � Articles Directory
http://articles.simplysearch4it.com

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