ArticleBlaster When To Hire A Pro For Your Marketing And When To Do It Yourself

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Please consider this free-reprint article written by:
Brandt Stohr

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Article Title: When To Hire A Pro For Your Marketing And When
To Do It Yourself
Author: Brandt Stohr
Word Count: 524
Article URL: http://www.isnare.com/?aid=86850&ca=Marketing
Format: 64cpl
Author's Email Address: brandt[at]smallbusinessmktng.com
(replace [at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=86850

================== ARTICLE START ==================
If you�re just beginning your small business marketing, the
choice between paying to hire a professional to do your small
business marketing is a hard one. You probably feel compelled
to do everything yourself. Not only will that save you from
paying someone else�s fees, but you�ll also have more control.

But to be successful in your small business marketing you have
to be forward thinking. Doing your own small business marketing
today may hurt you in the long run, even if hiring a
professional today seems like a financial stretch. Here�s why:

1.Doing your small business marketing yourself � from your
taxes to your graphic design � may seem like it�s saving you
money, but it may not be. Think about what you would be doing
if you weren�t trying to figure out TurboTax or Microsoft
Publisher. Would the alternative bring you in more money in the
long run? If so, then by all means, hire a professional.

2.Think about your impression of other small business marketing
materials. You�ve probably seen your share of cookie-cutter
websites, logos that were constructed in Paint, business cards
that were printed out and cut at home. What did you think of
those businesses? The adage may be that you shouldn�t judge a
book by its cover, but the fact is that we do. Your prospective
customers will judge you by your small business marketing
materials. So if you don�t have the expertise to make your
small business marketing materials professional, by all means
hire someone who does.

3.Even if you do have the talent to create professional-looking
small business marketing materials, trying to create your
website on your own can be risky business. Unfortunately, the
world of html, java script, and flash is a complicated one
that�s most often best navigated by professionals with
experience (and computer science degrees!). Website creation
packages like Publisher, DreamWeaver, and FrontPage may
advertise that they�re easy to use, but unless you�re very tech
savvy, you may end up creating more problems (like a website
that�s not search engine friendly � the small business
marketer�s worst nightmare!) than solutions.

Fortunately, in today�s global world, you don�t have to limit
yourself to your own town � or even country � to find a
professional to help you with your small business marketing.
And while you may not want to hire a tax professional in India
to prepare your taxes, there are a lot of service providers in
other countries willing and able to do high-quality small
business marketing work at a fraction of what you�d pay a U.S.
provider.

That said, doing your own small business marketing yourself
(some of it at least) is not always a bad idea. Creating your
own contact lists, for example, is one small business marketing
activity you can easily tackle on your own � saving you hundreds
or thousands of dollars over buying the list from a firm.
Fortunately, the Internet offers a wide variety of good advice
for do-it-yourself small business marketing.

About The Author: Brandt Stohr, the Small Business Marketing
Genius has brought startup one man operations to billion dollar
corporations by using creative marketing techniques rather then
investors and capital. Brandt has been helped hundreds of
entrepreneurs to get their small businesses exploding with
sales without the use of expensive traditional marketing
techniques. For more information and a free report on the ten
deadly mistakes most small businesses are still making visit
Brandt Stohr's site at http://www.smallbusinessmktng.com

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