Title: Do You Have an Elevator Speech?
Length: 416 words
Author: BIG Mike McDaniel
eMail: Mike@BIGIdeasGroup.
Category: Sales/Business/
Copyright 2006
Web Address: http://BigIdeasGrou
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Do You Have an Elevator Speech?
More about business from BIG Mike McDaniel
It goes by many names but what it does is introduce
what you do and who you do it for in an opening
conversation (supposedly in an elevator on the way
down). Imagine an introduction to a stranger and being
asked "What do you do?"
Are you ready? Can you answer with aplomb and
confidence in a manner designed (on purpose) to
titillate the asker while explaining the benefits you
and your company can and do provide.
What is said in those opening 13 words can set the
stage for future business relationships, or close the
curtain completely. If the answer is all about you and
not about them, the conversation will stop there.
Can you imagine a stranger listening to you say "I am
the number one salesman in the number one Honda Deal in
the southern district. I have sold more cars than
anyone else, what do you drive?" and saying "Oh? Tell
me more!" More what, me me me? It won't happen. That's
not an elevator speech, it's a testimonial by and about
you.
Here's an exercise: Make a list of 10 people you know,
not in your office or business Tell each of them you
just read an article about Elevator Speeches and ask if
they would share their elevator speech with you.
At least one will say "whaa?" Several will say they
don't have one (and try to look like they know what
your talking about).
A few more will make one up on the spot, with lots of
hims and haws. No more than two will have a bona fide
elevator speech memorized and ready for presentation,
and probably only one will feature benefits.
If you make the sample bigger, the results will be the
same. Only one in ten will know the value of an
elevator and have a working/winning one ready to go.
When you get your elevator speech perfected and tested,
you will be at least 90% ahead of the pack in terms of
new acquaintances and new business development.
And it makes no difference what your business.
To learn more about how to craft a winning elevator
speech visit http://tinyurl.
©2006 BIG Mike McDaniel, All Rights Reserved
http://BIGIdeasGrou
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow
with promotions, special reports, mastermind
groups, seminars and consulting. Subscribe to "BIG
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