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Article Title: Real Learning By Doing... A Marketing Internship
Author: James Brausch
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Some people learn best by reading text... others by listening
to audio. Most do well with video and excel even more with a
live interactive group teaching environment. Mentoring
programs have become very popular recently with that
realization. Why beat your own path when you can hire someone
who has already been down that path to be your mentor? The cost
is often nominal in comparison to the benefits.
There is a huge demand today to start your own Internet
business. Everyone understands why that demand exists. There
are billions of dollars at stake on the Internet. Internet
businesses are easier to fully automate. You can just taste the
freedom that an Internet business can provide. I know. I started
my own Internet business just over 7 years ago and have never
looked back. Every year just keeps getting better and better.
Most folks realize right away that the most profitable aspect
of an Internet business is the marketing. Perhaps you are like
me and had technical skills before starting an Internet
business, but no marketing skills. Or perhaps you have
management skills, but lack in marketing skills. It doesn't
matter. If you want a successful Internet business, you need to
master marketing. How?
Lots of folks start out on the various forums. I did myself. It
took over a year to figure out what a mistake that was... the
forums are just rat's nests of the blind leading the blind.
Those who have found Internet success generally don't hang out
there... why would they?
Others start buying ebooks. Is that a good way to learn
marketing? Perhaps. I've read a few great ebooks. Most are duds
though. In fact, it seems like a lot of folks new to the
Internet decide to write ebooks about how to make money on the
Internet... even though they haven't yet made a dime. Most of
the ebooks you buy will probably be from these types. That's
not a great way to learn.
Others buy audios and videos. These are often much better than
the ebooks because for some reason new folks seem to think it's
easier to write an ebook than to produce an audio or a video.
So... you end up with teachers who seem to know a bit more when
you buy an audio or video package.
Still others take that next step and go to a seminar. Often
they are disappointed when they find out that they paid $3000
for a seminar and it was just a bunch of marketers trying to
sell their stuff. That's the way it usually works in this
industry. If they were smart though, they spend some time
building some relationships and watching how the marketers did
their thing... in order to emulate them... instead of to buy
their stuff.
At this point, most folks are starting to get a hang of things
and maybe even making a small profit. Even though all of those
sources are really rather poor sources to learn from... many
folks are able to put it all together and read between the
lines. The total result often leads to some personal
breakthroughs.
What then? Well... you can continue trial and error. You can
continue to buy ebooks, audios, videos and attend seminars.
Little by little you will learn to throw away the 95% junk
information you hear and make the 5% a part of your business.
That works. Many have taken that slow steady path and have made
it. Others truly do their own sole trial and error routine and
also burn a slow and steady path.
Another option is a mentorship. You can pay someone who is more
successful than you are in a particular area (like marketing)
and they can show you the path. There are many great mentoring
programs out there. In fact, if you trashed all of the above
and simply started right out with a great mentor, you could
save yourself a lot of grief and build your business much, much
faster.
The problem is usually one of cost. If you are currently
working a middle of the road job and putting in an extra 3 or 4
hours a day trying to build an Internet business... you
generally don't have a lot of cash to invest in a mentor. Once
you beat your own path for awhile and create a profitable
Internet business with 3 or 4 years of hard work... this might
be an option... but not right now.
Or is it? There is a kind of a program very similar to a
mentorship that costs no money at all. It's called an
internship. Instead of paying someone to mentor you on your
business, you work in their business as an intern. Many people
find that they learn much better by actually doing something...
much better than they learn by reading, listening and watching
others.
Internships aren't just for college students anymore. They are
becoming more and more popular for anyone at any age to switch
careers. That is really what you are doing; isn't it? You are
changing career from whatever you do currently in your daytime
job... to the owner of an Internet business. Why not try an
internship?
Many successful Internet companies have intern programs. They
are willing to teach you exactly how they actually run their
own company while allowing you to actually do each step. What
better way to learn?
About The Author: In fact, I have an intern program with lot's
of positive feedback from those who have graduated. You can
read about the details and read some of that positive feedback
from prior graduates here:
http://www.JamesBra
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