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Please consider this free-reprint article written by:
Elizabeth Newberry
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Article Title: Insurance Companies And Telephone Marketing
Author: Elizabeth Newberry
Word Count: 337
Article URL: http://www.isnare.com/?aid=87895&ca=Marketing
Format: 64cpl
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Easy Publish Tool: http://www.isnare.com/html.php?aid=87895
================== ARTICLE START ==================
Have you ever wondered how insurance companies go about
marketing their insurance policies? Aside from a company Web
site, advertisements in the classifieds, and commercials? Many
insurance companies get leads � prospective clients � by
telephone marketing.
Many insurance companies use what are known as call center
phone systems. These systems call prospective clients in
various different ways. There are five basic call center phone
systems that insurance companies can use when marketing their
insurance policies, but they cover two main ways of marketing
to prospective clients. Insurance companies can use
auto-dialing systems when an actual insurance agent is calling
prospective clients but uses the phone system to dial the
client�s number. Insurance companies also use broadcast
marketing methods, when prospective clients are called but are
not addressed by an actual insurance agent; rather, they are
play a prerecorded message.
While these telephone calls may sometimes feel like
telemarketer harassment, they�re actually great marketing tools
for insurance companies. Using these marketing tools can help
insurance companies gather information about people residing in
a certain area, i.e., demographic information, which will help
them better plan their marketing strategies for that region.
These telephone calls can be beneficial to the prospective
client, as well. Prospective clients who receive these
telephone calls aren�t being harassed; they�re being given the
opportunity to find out more information about a particular
insurance company, more information about how that particular
insurance company can help with their insurance needs, and even
schedule call backs for the times when they really are
interested, but just don�t have the time to talk on the
telephone.
So, the next time you get a telephone call from an insurance
company, don�t be so quick to hang up. Remember, they are
simply marketing their product � insurance policies � just as
other businesses market their products. If you aren�t
interested, let the insurance agent know; or, if you�re in the
middle of dinner, schedule a call back.
About The Author: http://www.myquoteguide.com/Car-Tips.shtml
http://www.ezquoteguide.com/home/ Cheap Car Insurance
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