ArticleBlaster Make An Impact With Your Trade Show Display Graphic Images

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Please consider this free-reprint article written by:
Jim Deady

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Article Title: Make An Impact With Your Trade Show Display
Graphic Images
Author: Jim Deady
Word Count: 736
Article URL: http://www.isnare.com/?aid=88076&ca=Marketing
Format: 64cpl
Author's Email Address: shell[at]bigoakinc.com (replace [at]
with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=88076

================== ARTICLE START ==================
So, you�ve decided on the trade show display you think will
best represent your company. And after deciding on the model,
the trade show graphics you select are the next most important
element to help you really stand out at a trade show � your
graphics.

Just as you want your trade show display materials to be as
professional as possible, you want your trade show display
graphic images to be as bold, clean and powerful as possible.
The steps to achieving this are quite simple, but require a
good marketing foundation, some creativity to develop
eye-catching graphics and a thorough understanding of how to
prepare those graphics for use in your trade show display.

Here, we are going to focus on the last step � gathering
information and preparing your trade show graphic for
submission to the trade show display company�s production
department. Each company has a different procedure which makes
it essential you work directly with the company from which you
purchased your display. Make sure you learn the specifics of
each step of the design process, from submitting your graphics
files to receiving a proof/sample of how the final product will
look.

Below are some details to keep in mind before you call, so you
can help make the process as seamless as possible.

� Minimum size � The files must be appropriately sized in order
for the trade show graphics to work. If your image is too small,
or the resolution of your photography is too low, blowing it up
to a size that will fit your trade show display and accessories
will result in a distorted or blurry image. Ask for the smallest
and largest acceptable dimensions for your graphic images to
avoid needless design steps with the design department.

� Lambda or Ink Jet - Lambda graphics produce higher resolution
than ink jet graphics, but at a higher price. If you furnish
graphics files that are a minimum of 400 dpi, you may be able
to get finished graphics that are more than four times that
size. If your budget is limited, you an ink jet graphics may be
a better option.

� Color Match � Your version of royal blue may not be the same
as the trade show graphic designers� version of royal blue. And
asking to see an electronic sample can be tricky, because the
different settings on different computer monitors can distort
the color�s appearance � and the same goes for printouts as
well. Because of this, many designers use CMYK or RGB color
models as standardized guidelines for choosing universal
colors. Find out which ones your design team follow and choose
a color that best represents your company from there.

� Fonts � It is recommended you include the font files for the
different types of fonts used in your trade show display
graphic images � especially if your graphic combines actual
text files with graphic files to create one graphical element
or file.

� Format � Should your trade show graphic be submitted as an
Adobe Illustrator, Photoshop, Quark Xpress or InDesign file?
Does the design department prefer a .tif, .pdf, .eps file or
some other file format? Also, should you submit your materials
on a CD, DVD, ZIP disc or upload it to a FTP site?

� Production Time � Begin your submission timeline by
backtracking from the time you expect to receive the completed
trade show display. Ask your customer service rep how long it
will take the company to complete the trade show graphic
production to determine when you should expect delivery. Don�t
make the schedule too tight � you want to leave some wiggle
room for yourself and the designers in case there are any
obstacles or last minute details to be worked out.

Your trade show display introduces your company to trade show
visitors and prospective clients before they ever meet anyone
from your company. Your trade show graphics are the most
important part of creating that first impression, and can make
or break your image.

By discussing your graphics concept(s) with your customer
service rep at the very beginning of the design process you can
streamline the process to ensure your trade show graphic images
will be the most compelling they can be. Follow these
preliminary guidelines to save yourself and the graphic design
team time and frustration.

About The Author: Jim Deady, founder of Showstopper Exhibits,
provides online assistance with
http://showstopperexhibits.com/Trade_Show_Display_Graphics.htm
materials. The company specializes in trade show displays and
accessories. Visit: http://www.showstopperexhibits.com

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For more free-reprint articles by Jim Deady please visit:
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