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Article Title:
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Prosper with Virtual Real Estate and Digital Assets � Part 1
Article Description:
====================
A growing but underground movement is quickly gaining steam
online. Others outside the Internet business world may be
missing this expanding industry.
Additional Article Information:
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939 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-09-26 13:00:00
Written By: Kamau Austin
Copyright: 2006, All Rights Reserved
Contact Email: mailto:kamau@searchengineplan.com
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Prosper with Virtual Real Estate and Digital Assets � Part 1
Copyright (c) 2006 DBA AdPro Media Sales, All Rights Reserved
Written by: Kamau Austin
Search Engine Plan
http://www.SearchEnginePlan.com
A growing but underground movement is quickly gaining steam
online. Others outside the Internet business world may be missing
this expanding industry.
Since the dot.com boom and its bust many people outside the
Internet marketing world have understandably been skeptical about
the net being a realistic path to business and financial wealth.
However, almost a billion people around the world use the net as
an information gathering, ecommerce, or, more recently, social
networking resource. This critical mass of worldwide Internet
traffic means that billions of dollars in online business are
being generated by a variety of different Internet industries.
Nevertheless, even some Internet business owners aren't really
sold on the medium's potential. Despite the seemingly boundless
potential online marketing opportunities, all too often many
netpreneurs complain that they aren't realizing their dreams of
a viable Internet business.
By contrast, many people choose to invest in real estate. Real
estate is a stable, reliable, and usually profitable investment.
The people invested in real estate would probably scoff at any
comparison of the value of net-based assets against actual real
estate.
Could you convince Donald Trump that internet-based virtual real
estate might be as valuable as traditional real estate? But when
you factor the billions of dollars Google, Amazon, eBay, and
Yahoo! are generating with their digital assets into the
argument, even the Donald would give this booming industry
another look-and probably already is.
With some savvy planning, many people may see wealth from online
digital assets in the near future. In the next three weeks, I
will reflect on how digital assets can begin to build a virtual
real estate empire for you in some creative ways that may even
rival traditional real estate. First, let's define virtual real
estate and digital assets.
Virtual real estate, or a VRE site, is a term coined by the
online sales success John Reese. Reese is known for his
legendary one million dollar sales day during which he sold his
Traffic Secrets course. He also covers industries with promising
virtual real estate potential in his monthly membership site, The
Reese Report. You can read my review of the Reese Report at...
http://www.searchengineplan.com/seo-reviews/reesereportreview.htm
VRE sites, according to Reese, are websites that become valuable
because they can carry and be monetized with Google Adsense(tm)
or the Yahoo! Publisher's Network (or YPN advertising network).
The Virtual Real Estate or VRE business sector is becoming a
burgeoning industry online. This began in earnest once Google
started to allow website owners or publishers to carry
Adsense(tm) contextual-based ads on their sites.
In the past, if you had a site that wasn't a viable ecommerce
site, you were out of luck doing business online. There were only
a few other ways to make money online such as selling on eBay or
promoting affiliate programs. Running a business based on ad
revenue was really the domain of major traffic sites like the
MSNs, Googles, and Yahoo!s of the world.
The tide has turned and now small website owners can make
significant income by placing Google Adsense(tm) or Yahoo!
Publishers Network (YPN) ads on their sites. The VRE industry is
more than a cottage industry. I have read reports from reliable
sources that claim Google presently generates about 40% - 50% of
its ad revenue from Adsense(tm). According to investment and
stock information reported on the Yahoo! Financial site, Google
generated over $6.1 billion in 2005. Since Google is on target to
be a $7.5 billion company, you do the math. A recent report by
Business 2.0 magazine stated, "Adsense alone is expected to
generate sales of $4 billion this year."
This means some savvy web marketers will become millionaires
marketing and reselling Adsense(tm) ads and related services. One
such person is the Adsense(tm) Go To Guru, Joel Comm. Comm is one
of the most successful netpreneurs to profit and then leverage
the earning potential of the Adsense(tm) windfall. Comm used
extensive research on his sites with Adsense(tm) presentation to
develop Adsense best practices to maximize the earning power of
the ads.
Joel recounts how he started out only making less than 10 dollars
a day in Adsense(tm) and later was able to make a six-figure
income on Google's ad program. Next, Comm wrote an Adsense ebook
that became a best seller on Click Bank. He then leveraged his
knowledge to write a print version of the book to become an
Amazon, New York Times, and Time magazine bestseller-moving over
a reputed four million copies of his book! Joel Comm's insights
are now standard Adsense(tm) conventional wisdom used by millions
of sites to generate more click-throughs. You can read a review
of Joel's Adsense Book at...
http://www.searchengineplan.com/seo-reviews/joelcomm.htm
On the other hand, many Internet purists have disdain for the VRE
gold rush and see it as fools' gold. They make a point that too
many Adsense(tm) supported sites are cluttering up the Internet
with useless, valueless, and duplicate content. Google's
criteria even forbids people from starting sites just for the
purpose of generating Adsense(tm) revenue. Furthermore,
respected Internet marketers like John Humprey have opined in
recent months that his Content Desk Team feels traditional
Adsense sponsored sites are dead, and instead, he promotes what
he calls "authority sites."
In the second part of this series, we will discuss Google's
attempt to stem the tide of quasi-content VRE sites and YPN's
rise to become a serious player in the publisher's ad reseller
industry. We will discuss if VRE sites are a long-term business
model that is here to stay or a temporary phenomena in online
marketing. Until then, I hope and pray you are always on top in
your business and personal life.
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Kamau Austin is a stay-at-home dad and Searchpreneur(c).
He is the author of �Always On Top � How to Get Your Website
on Top of the Search Engines Every Time!� See his book at:
http://www.AlwaysOnToptheBook.com. He is also a nationally
recognized writer who has been featured on the American Urban
Radio Network (AURN) and XM Satellite Radio. He has also been
featured in both numerous community newspapers and national
magazines such as Black Enterprise and Fortune Magazine's Small
Business. Find out more about Virtual Real Estate with Blogs,
RSS, and search engines at http://www.SearchEnginePlan.com
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