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Please consider this free-reprint article written by:
Bill Flagg
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Article Title: Registration Forms: How To Make Them
Irresistible With Guarantees
Author: Bill Flagg
Word Count: 358
Article URL: http://www.isnare.
Format: 64cpl
Author's Email Address: rbell[at]regonline.
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You can attract more people to your event by giving your
prospects a 100% money-back guarantee.
The Right Guarantee Will Attract More Registrants
Make signing up for your event risk-free. Prospects will have
nothing to lose from signing up for your event if they can get
their money back. Show prospects the high-level of confidence
that you have in your event. Make them think "This must be good
if they risk refunding my money." Show prospects that you are
intent on serving them well. Your prospects will place more
value on everything you say if you back it up.
What is the Risk of Offering a Guarantee?
In our experience, the increased attendance far outweighs the
few individuals who might ask for refunds. It also provides you
with valuable feedback to know what could be better at your
event; and enables you to cut short any negative word-of-mouth
that a dissatisfied attendee could cause. In total, it will
decrease risk for future events.
How do I Publicize My Guarantee?
Put your unconditional money-back guarantee everywhere that you
mention the price of your event. Put it in your marketing
materials and throughout your registration. List it as one of
the reasons to sign-up today. Put it in your refund policy as
well as in your receipts and invoices.
What Should I Think About When Writing My Guarantee?
You can structure your guarantee in several ways. In some
cases, providers guarantee participant satisfaction by the
mid-morning break and the first day. In other instances,
providers offer participants a lifetime money-back guarantee.
Most providers offer a refund at the conclusion of the program.
It is important to carefully word your guarantee in a way that
presumes the attendee will be satisfied with the event.
Our Unconditional Guarantee
Over 98% of attendees recommend this program to others; we are
equally convinced that you will be completely satisfied with
the program. If for any reason you are dissatisfied, email us
and we will credit you back for the entire amount...no hassles,
no questions...
About The Author: If you would like to receive more great tips
on how to increase your registrations and decrease your
workload, visit http://www.RegOnlin
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