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Please consider this free-reprint article written by:
Patsi Krakoff, Psy. D.
==================
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Article Title: Discover How To Avoid The 10 Deadly Newsletter
Sins
Author: Patsi Krakoff, Psy. D.
Word Count: 627
Article URL: http://www.isnare.com/?aid=81519&ca=Marketing
Format: 64cpl
Author's Email Address: dlwakeman[at]gmail.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=81519
================== ARTICLE START ==================
Learn How to Grow Your Ezine List and Publish an Ezine that
Gets Results
Are you among the thousands of professionals who have a
newsletter that doesn't get results? ... Do you struggle to get
your newsletter out to clients and prospects on time every
month?
Yes? Then maybe you are guilty of committing one or more of the
following deadly newsletter sins:
1. You spend hours surfing the 'Net, researching for an
article, getting 'screen sucked' without any apparent value
2. You format it yourself using your Outlook email program
3. You send your ezine from your email program
4. You get business cards of people you meet at events and add
them to your subscriber list
5. You manually add and delete email addresses from your list
6. You manually send subscribers a welcome message, thanking
them for signing up for your ezine
7. You miss your monthly or weekly ezine deadline and send it
out 'whenever you can'
8. You only send it out whenever you have a new product or
service to announce
9. Your ezine consists mainly of sales copy, with a clear call
to action: buy your product
10. Your ezine is purely information-based, with interesting
articles, but with no reference to your products or services,
and no call to action
Okay, I'm exaggerating here, I'm sure you are more
sophisticated than that!
You may already use one of the list management services such as
Constant Contact or Aweber and would never think of committing
these 'faux pas'! Or perhaps you still print out and mail
newsletters, and have decided to start emailing your company
newsletter to save costs.
You have a list of people you've met at conferences and trade
shows, and are not sure if it is permitted to add them to your
subscriber list. Maybe you're scratching your head wondering
where you'll find the time to do your electronic newsletter
("ezine"), so you keep putting it off.
So many questions! If you are an entrepreneur or a small
business professional learning how to use the Internet, you
already know how fundamental an emailed newsletter is for your
online marketing.
How do you learn all this while still managing your business
and other marketing tasks?
Did you know that you can send out your ezine through your
shopping cart, if you have the right one?
These are some of the advanced secrets that insiders use to get
better results from their ezines. Emailed newsletters are
getting more complex, with laws regulating what you can and
cannot do. The percentages of opened email rates are getting
lower each year. Yet ezines are still a fundamentally effective
way to market your products and services online�if you do it
right. If you follow best practices of successful ezine
publishers on the Web, you will reap many benefits.
When your readers receive your ezine regularly, they have a
chance to get to know you. You will be seen as a credible
expert in your field. They will be ready to call you for
products or services. They may even forward your ezine to
colleagues, increasing the number of people you reach. You can
communicate to a global audience. Some readers will convert to
clients; others will propose joint venture business
opportunities. Your business will grow as will your list of
subscribers over time.
Caveat: you must do your ezine right, according to best
practices. Otherwise it will become a time- and
energy-consuming task instead of effortless marketing. Be wise
and invest in learning how to do an ezine that gets results.
About The Author: Patsi Krakoff wrote the ebook "Secrets of
Successful Ezines" with partner Denise Wakeman. They recently
released the All-in-One Ezine Publishing System:
http://www.ezinepublishingsystem.com . Learn how to publish an
ezine at http://www.ezinesecretsminicourse.com and sign up for
their 7 Step Mini-Course on Ezines.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=81519
================== ARTICLE END ==================
For more free-reprint articles by Patsi Krakoff, Psy. D. please
visit:
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