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10 Shortcut Secrets To Closing The Sale In Print
Article Description:
====================
Ask any salesperson the hardest part of making a sale and
they'll tell you that it's closing the sale and gaining a
commitment from your customer. And in a sales letter or
advertisement, it's even more important you get it right? Why?
Because it's so easy for your reader to forget about you.
Additional Article Information:
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478 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-09-05 10:00:00
Written By: Scott Bywater
Copyright: 2006
Contact Email: mailto:sbywater@copywritingthatsells.com.au
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10 Shortcut Secrets To Closing The Sale In Print
Copyright � 2006 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au
Ask any salesperson the hardest part of making a sale and
they'll tell you that it's closing the sale and gaining a
commitment from your customer.
And in a sales letter or advertisement, it's even more important
you get it right? Why? Because it's so easy for your reader to
forget about you. All they need to do is put your marketing piece
aside... and you're a dead dog.
And that's why, over the last few weeks, between 6 and 7 am
I've been rewriting some of the world's best closes in my own
handwriting.
I've written virtually dozens of closes, trying to find the
common bond between each of them.
It's been an insightful exercise. And now you can use all the
hours of my hard work to construct your own.
Here are the 10 'closing steps' you should consider factoring
into any sales letter or advertisement:
1. Reinforce the fact the customer is special. And this is a
special offer especially for them.
2. Advise your prospect what they have to do: call and give you
their credit cards, post a cheque, etc.
3. An apples to oranges comparison (this involves comparing your
service to something different in order to reinforce what a great
deal it is. For example, if you're selling an ebook on fitness
for $37, don't compare it to other ebooks on the market. Compare
the price to a personal trainer who charges $50 an hour (or $1000
a year). That makes the ebook sound like one heck of a deal.
4. Tell your prospect they are getting a bargain.
5. Guarantee your offer
6. Explain why you are giving your prospect such a great deal
(people are skeptical if it sounds too good to be true, so make
sure you explain why!)
7. Allow the customer to picture themselves enjoying the
benefits
8. Reinforce the urgency: (most people will put off making a
decision if they can. So make sure you reinforce the offer is
available for a limited time. And tell people exactly why it's
limited
9. Social Proof: Show how other people are enjoying the benefits
/ respect what your product has to offer
10. Take Away: Mention who the offer is not for (usually
disqualifying the people who the offer is not for) Why do we do
this? Quite simply, because nobody wants to do business with
someone who is desperate, therefore disqualifying who the offer
is not for is a powerful process.
Is that a powerful little closing system or what? I have never
seen anyone else break it down quite like this, so what you've
just read is information you're probably not going to find
anywhere else.
So print it out. Put it in your copywriting file under closing.
And the next time you need to 'close a sale' in print... use
this as your secret weapon.
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Scott Bywater is a professional direct mail and direct
response copywriter, and the author of Cash Flow Advertising.
To get a complimentary copy of his special report '7 Ways To
Increase Your Turnover... No Matter What The State Of The
Economy' (valued at $29.95) simply visit his web site at
http://www.copywritingthatsells.com.au
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