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Patsi Krakoff, Psy. D.
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Article Title: Top Ten Tips To Get The Most "People-Power" Out
Of A Trade Show Or Networking Event
Author: Patsi Krakoff, Psy. D.
Word Count: 600
Article URL: http://www.isnare.com/?aid=81526&ca=Marketing
Format: 64cpl
Author's Email Address: dlwakeman[at]gmail.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=81526
================== ARTICLE START ==================
1. Be identifiable: Make sure your name badge is easily
viewable to others. This may mean attaching it up near your
collar or face, so that people don't have to look down your
body towards your navel to find it at the end of a lanyard.
Make sure it doesn't twist and dangle there back-side out where
nobody can read your name.
2. Be identifiable, part 2: Use your own button or name tag in
addition to the event name badge. Nothing wrong with overkill
here. For this, we use our Blog Squad bright pink buttons, and
put them on our shoulders (of both our jackets and shirts in
case we take off the jackets), our purses, the conference tote
bag. (We haven't yet bought pink laptops and put our decals
there, but this might be a good idea in a conference where
everybody has a laptop open!)
3. Be identifiable, part 3: Hand out your biz cards to everyone
you meet, right away, and ask for theirs. If you wait, there may
be a distraction and it doesn't happen. Of course, be sure you
have plenty on hand. (One enterprising woman we know left 3
kinds of biz cards with intriguing photos on them in all the
ladies' bathrooms! Well, why not! For sure she got noticed, and
maybe more than a few emails and web visits. Discretion
advised.)
4. Be bold: Don't wait, go ahead and introduce your self to
people at your table, in line with you, wherever you find
yourself waiting. You never know who you'll end up introducing
yourself to! (Cautionary note: we don't advise doing this in
the bathroom line as people aren't really relaxed when they are
on a mission. Use non-verbal queues as to how open they are to a
meet-and-greet.)
5. Be prepared with a gift or handout. Use a CD if you have one
of you being interviewed, or a booklet, or something of value
that shows your knowledge. You can even give out your book, to
special people you have a connection with.
6. Be sure to get other people's biz cards, and ask if you can
email to them. Do not add them to your ezine list without their
permission, and a good way to invite them is to follow up with
them after the conference. "Here's that report I was talking to
you about, and if you'd like to get more, we have an ezine you
can subscribe to, go here�" for example.
7. Don't be afraid to ask people to remind you of their name,
if you think you might know them. They will be glad you did,
because they probably can't remember yours either and might be
embarrassed to ask.(Note: you might want to make notes on the
back of their biz cards about what you talked about for follow
up later on.)
8. Ask them questions about their business, how they are
finding the conference so far, what their most important take
away has been, their best session so far, their
recommendations, etc. Everyone attending a conference has an
opinion, so ask them for theirs.
9. Withhold judgment based on dress, age, hair color and other
physical attributes, especially when you are working in a field
that is mostly done online. You never know who you might be
missing.
10. Even when you are tired, and are suffering from information
or conference overload, remember to smile and look interested in
others. Many other attendees may be experiencing the same
burn-out, and by sharing these feelings, you can connect.
About The Author: Patsi Krakoff wrote the ebook "Secrets of
Successful Ezines" with partner Denise Wakeman. They recently
released the All-in-One Ezine Publishing System:
http://www.ezinepublishingsystem.com . Learn how to publish an
ezine at http://www.ezinesecretsminicourse.com and sign up for
their 7 Step Mini-Course on Ezines.
Please use the HTML version of this article at:
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