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Article Title:
==============
How Can Article Marketing Work for You?
Article Description:
====================
If you are involved in any kind of online business activity you
probably already understand the importance of using articles as a
part of your marketing plan. People use the internet most often
to find information on a particular subject matter. A well
written article should provide that information.
Additional Article Information:
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926 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-09-08 10:00:00
Written By: Craig Ritsema
Copyright: 2006
Contact Email: mailto:cmrlkr@sbcglobal.net
For more free-reprint articles by Craig Ritsema, please visit:
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How Can Article Marketing Work for You?
Copyright � 2006 Craig Ritsema
Part Time Work At Home Opportunities
http://part-time-work-at-home-opportunities.com/
If you are involved in any kind of online business activity you
probably already understand the importance of using articles as a
part of your marketing plan. People use the internet most often
to find information on a particular subject matter. A well
written article should provide that information.
I have a website which I use to publish other peoples articles
with. Since I do not automatically accept all articles to be
published, it requires me to read the steady supply of fresh
articles being constantly written.
For anyone familiar with this website management activity, the
phrase "fresh articles" can be somewhat misleading. It's amazing
how many different articles can say the same thing, offering very
little new perspective.
Article marketing has become so popular that it has spawned a
whole new Private Label Rights industry. Basically this involves
one group of people writing articles which can then be used by a
different group of people as their own article. The original
author's name is not referenced as part of the article
publishing.
While on the surface this seems to be a simple solution for web
site owners looking to use articles for promotion of their
business, the long term affect is that the same ideas are
repeated over and over in slightly different format each time.
Publishers looking to use your material learn to spot this kind
of writing in a "New York Minute" and quickly discard it as
duplicate content.
So, this brings us to the point of this article. How can article
marketing work for you?
1 - Use only original articles for publishing.
Most people would probably rather endure a root canal than write
lots of articles. It also takes time and experience to gather the
material needed for writing an article.
All of us have personalities (some more than others...).
Personalities are kind of like snowflakes - no two are the same.
Our personalities show thru our writing style, making the
information more appealing and interesting. Sometimes this
happens automatically, other times it requires time and effort to
perfect this quality of writing.
Bottom line is that information sells and if you've developed
the ability to generate quality information then you've
developed for yourself a solid asset for business purposes.
Another approach many online business owners have taken is to use
ghost writing services who write unique content for you only. I
have also tried this approach and have learned that high-quality
writing is not inexpensive. You pretty much get what you pay
for.
If you have the financial resources for this kind of quality
writing then use it! Many other large company executives,
politicians and presidents of nations have been doing it this way
for years. Their time is certainly more valuable than sitting
down to craft a well written article.
Do a cost and benefit analysis first. If the profit is still
there and the quality of the articles meets your standards, then
it would seem to be a good business decision in favor of using
ghost writing services.
2 - Experiment with different writing styles.
For most people, quality writing does not just happen overnight.
It takes time and effort. As the saying goes, practice makes
perfect.
Reading some of my first articles, I realize this first hand
(it's still not perfect...). But I think the reason they are
still being published and read by others is that the content was
something I believed in and not something just properly
structured for the search engines.
Writing for the search engines, however, is not something to be
ignored. If you have any experience with running an online
business you understand the importance of this and realize it
cannot be ignored.
Crafting the proper balance between interesting and informative
article content takes time to learn. It requires being flexible
with your writing style and using different formats.
Some information is best communicated with longer paragraphs,
other material with short one-liner paragraphs. Top ten lists or
other similar lists bring clarity to how-to kinds of articles.
Try different formats; see what works best for you.
3 - Measure the effectiveness of your articles.
Most popular article directory sites capture viewing statistics
for the articles you publish. View these statistics periodically
to see what people are more interested in. You may be surprised
what you learn.
Realize that different writing styles affect readership but also
the subject matter of the article also affects viewing
statistics. Some subjects are boring and other subjects have been
written about by many different authors.
If you want to measure the success of using different writing
styles experiment using the same subject area. This will give you
a better indication of whether an article is popular due to the
way you wrote it rather than the subject.
4 - Realize the long term benefits.
For most people quality article writing is not learned overnight.
It takes time and mostly patience.
The rewards however can be many. If you're selling an online
product or service, you now have available a very effective, low
cost method to promote with. Being able to effectively promote on
the internet can make or break your business.
The rewards are also residual. This means simply that published
articles which are interesting, informative and read by others
tend to stay published for many years. If you have a link
pointing back to your site in the resource box, then your
visibility on the internet continues to grow day by day as you
generate quality information.
Master article marketing and make it work for you!
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You are free to copy this article to your site as long as you
include the following resource information with an active link
to my site:
Craig Ritsema operates a successful part time home business and
resides in Michigan, USA. For more details visit his site at:
http://www.part-time-work-at-home-opportunities.com
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