ArticleBlaster Keyword Research: Finding The Perfect Keywords For Your Site

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Please consider this free-reprint article written by:
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Article Title: Keyword Research: Finding The Perfect Keywords
For Your Site
Author: Gabriel Adams
Word Count: 333
Article URL: http://www.isnare.com/?aid=72948&ca=Marketing
Format: 64cpl
Author's Email Address: thompson.adamj[at]gmail.com (replace
[at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=72948

================== ARTICLE START ==================
If you are marketing your site on the search engines, the
keywords you choose for your site are crucial. Choosing the
right keywords for your site should be the first step in search
engine marketing.

The key to choosing the best keywords is to choose keywords
that are properly targeted, high volume, and low competition.

Targeting

When choosing your keywords, choose keywords that will give you
prospects that are likely to buy your product. For example, if
you are selling Oriental Rugs, the keyword �rugs� would be an
okay keyword. The keyword �oriental rugs� would be better, and
the keyword �buy oriental rugs� would be ideal.

Search volume

When choosing a keyword, you'll want to know how many people
are searching for that particular keyword. The easiest way to
do this is to use the Yahoo Search Marketing keyword suggestion
tool. This tool will tell you how many people on the Yahoo
network searched for that keyword last month.

Another good tool is the Digital Point keyword suggestion tool,
which will give you data from the Yahoo network and from
Wordtracker.

Competition Level

The competition level for a particular keyword can be a little
tougher to determine. For PPC marketing, the Yahoo View Bids
Tool is very helpful. This tool will show you what advertisers
are bidding per click for a keyword. This tool is also helpful
for SEO, but there are other ways to determine the SEO
competitiveness of a keyword.

Using Google, you can get quite a bit of data that can help you
determine how many websites have been optimized for keyword, and
how well they have been optimized. Use Google to check on:

How many sites are returned for �keyword�
How many sites are returned for �allintitle: keyword�

Then, use Yahoo or MSN, to see how many backlinks the top
ranked sites for the keyword have.

About The Author: Evolution Internet Ltd offers a range of
Keyword Research related services:
http://www.evolution-internet.com/60/keyword-research.aspx

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