Thursday, August 24, 2006

ArticleBlaster How To Get The Most Bang For Your Marketing Buck


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Please consider this free-reprint article written by:
Mark Hannah

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Article Title: How To Get The Most Bang For Your Marketing Buck
Author: Mark Hannah
Word Count: 364
Article URL: http://www.isnare.com/?aid=77371&ca=Marketing
Format: 64cpl
Author's Email Address: mark[at]fullcolorresources.com (replace
[at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=77371

================== ARTICLE START ==================
You have put too much time and money into your business to take
it for granted. But, that is exactly what most of us do when it
comes to what is dollar for dollar your most powerful marketing
tool, your business card.

A typical business card has name, address, phone number, fax,
and email? Guess what? Nobody cares! When it comes down to
having to contact you
your prospective customer will find a way. But you haven�t even
given them a reason to do business with you yet and you are
already set to close the deal. You haven�t conveyed why they
should do business with you, what benefit they will receive
from doing business with you, why they should do business with
you vs. your competition, or why they should trust you.

All anyone wants to know is what you can do for him or her and
how he or she will benefit from doing business with you.
Period. Does your business card convey that message? The answer
is probably no. If a prospect can�t look at your card and tell
you exactly what you do, why you�re better than your
competition and what benefit they will receive by doing
business with you, then it�s not doing it�s job. Fire it!

There are two types of people that are going to get your
business card. Those that you give it to, which means that you
might have 60 seconds to introduce yourself, introduce your
business, tell them the benefits of doing business with you,
and build trust. The second type of person is he or she that
receives your card down the line and doesn't know you from Adam
(or Eve). You�re not there to do the talking so you have to
depend on seven square inches to generate new business for you.
Can you depend on your business card to do that? You can if you
have a custom designed full color business card. Not a card
designed using a template that makes your business look
generic, a custom designed full color business card that makes
your business unique.

About The Author: Mark Hannah is President of Full Color
Resources http://www.fullcolorresources.com, suppliers of
custom designed full color business cards. Mark is also an
authorized Duct Tape Marketing Coach
http://www.ducttapemarketing.com and committed to the success
of small businesses.

Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=77371
================== ARTICLE END ==================

For more free-reprint articles by Mark Hannah please visit:
http://www.isnare.com/?s=author&a=Mark+Hannah


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