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Please consider this free-reprint article written by:
Mark Hannah
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Article Title: Design A Business Card That Will Generate
Business
Author: Mark Hannah
Word Count: 541
Article URL: http://www.isnare.com/?aid=78059&ca=Marketing
Format: 64cpl
Author's Email Address: mark[at]fullcolorresources.com (replace
[at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=78059
================== ARTICLE START ==================
Here are a few tips on creating a business card that will
generate business for you�
A picture is worth a thousand words. Who would you hire to
landscape your beautiful new home? Bob�s Landscaping Company
that has a black & white card or Bill�s Landscaping Company
that has the picture of a nice landscaped garden that he
created? A custom designed full color business card can help
you beat the competition.
There is a lot to the psychology of color, color affects
shopping habits. Impulse-shoppers respond to red-orange, black,
and royal blue. Shoppers who plan to stick to budgets respond to
pink, teal, light blue and navy. Traditionalists respond to
pastels. Bolder brighter colors appeal to those with lower
incomes. Higher incomes ore attracted by more subtle colors.
These tips must be used when designing your full color business
card.
Your business card must have a Unique Selling Proposition.
Simply stated a Unique Selling Proposition differentiates you
from your competition. If you don�t have something different to
offer, you better find something or save yourself a lot of
aggravation and go work for your competition. It tells your
prospects why they should do business with you versus the other
guys. No, scratch that; it SCREAMS at your prospects why they
MUST do business with you. Don�t make it hard for someone to
conduct business with you.
Use the back of your business card. If your paying a penny a
square inch for the front and the back is only going to cost
you 2/10 of a cent per square inch, isn�t that a good
investment? The back of your business card can be used in
several ways. Entice your prospects to visit your business by
placing an offer on the back. For example if you own a
restaurant offer a free desert or appetizer. If you own an auto
repair shop offer a free oil change. Be creative and stick out
from your competition.
Print a memory hook on the back of your card. I know a
distributor of air purification systems that prints �We Have A
Solution To Your Pollution� on the back of his card. The phrase
just begs you to ask him to explain it. A memory hook is a
catchy phrase that will create enough interest that a person
will ask questions. A memory hook also helps your prospect
remember you.
Always hand your card to someone upside down. This will cause
the person to turn the card over and read it, especially if you
give them a reason such as a memory hook. How many times have
you handed someone your business card and it barely gets a
glance?
Your business card can double as a punch card. The restaurant
can offer a free meal after purchasing ten meals or maybe movie
tickets. Ask your local theater manager about some joint
marketing efforts. The auto repair shop can offer a free oil
change after purchasing ten or a free car wash. Again, a joint
marketing possibility.
You are already paying for business cards, don�t waste them and
get the most bang for your marketing buck.
About The Author: Mark Hannah is President of Full Color
Resources http://www.fullcolorresources.com, suppliers of
custom designed full color business cards. Mark is also an
authorized Duct Tape Marketing Coach
http://www.ducttapemarketing.com and committed to the success
of small businesses.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=78059
================== ARTICLE END ==================
For more free-reprint articles by Mark Hannah please visit:
http://www.isnare.com/?s=author&a=Mark+Hannah
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