ArticleBlaster Attract Clients Like Crazy With Emotional Copywriting!

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Please consider this free-reprint article written by:
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Article Title: Attract Clients Like Crazy With Emotional
Copywriting!
Author: Jen Blackert
Word Count: 427
Article URL: http://www.isnare.com/?aid=79707&ca=Marketing
Format: 64cpl
Author's Email Address: jen[at]jenevice.com (replace [at] with
@)

Easy Publish Tool: http://www.isnare.com/html.php?aid=79707

================== ARTICLE START ==================
World Class Chef Gordon Ramsay chooses to yell at his chef to
be work done. Why? You see, Gordon knows the secret, by
provoking an emotional response in his chefs, he knows they
will remember and/or make necessary changes. It�s the same with
marketing and selling.

If you are reading this your probably have heard that we buy
with our emotions. Do you know why? And how? Let�s start with
the why.

The human brain has three main components:

- the brainstem
- the limbic system and the
- the cerebral cortex.

The cerebral cortex analyzes sensory data, performs memory
functions, learns new information and forms thoughts and makes
decisions.

The limbic system is responsible for emotions and feelings like
anger, passion, and sadness. Information retention and long-term
memory are stimulated by the firing of the amygdala, which
performs a key role in processing nearly all emotional events.
Emotions cause us to pay attention and help use decide which
message to remember.

The brainstem is responsible for body functions, which is very
important but not for advertising.
Luckily, it is almost impossible to be emotionless. We are
emotional beings. When writing or speaking your marketing
message, you marketing message must be processed by the limbic
system. Emotions tell the reader when to pay attention.
Emotions are not only processed faster than logical thought,
but also makes the final decision. Your marketing message needs
stimulate an emotional reaction.

Now for the how! To stimulate a human emotion, the brain needs
to make emotional associations. Your targeted audience needs to
hear a marketing message 6 �9 times to really understand it.
More importantly your message need to be heard three times in
seven nights sleep to move it from short term memory to long
term memory. To get on someone�s mind you need to make an
impact.

How do you make an impact? You need to make an emotional
impact. You must deliver emotionally charged messages. It
doesn�t matter if the words provoke a positive or negative
emotion. Take for example, The Great Depression, April 15,
taxes, Uncle Sam as examples of words that would provoke a
negative emotional response. You can also use numbers. Though
you may think numbers would be factual, they are really
emotional.

A word of advice. Include a purpose and intention with your
message. An intention that your message with touch your perfect
customer or client.

About The Author: Jen Blackert, Client Attraction Marketing
Coach, is a results-driven marketing strategist that teaches
entrepreneurs how to attract all the clients they need. Her
methods are based on the universal laws of attraction. Visit
her website at http://www.jenblackert.com and her podcast at
http://www.insightsintomarketing.com.

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