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Article Title: Do You Really Understand Article Marketing? -
Lets Find Out
Author: Chris McElroy AKA NameCritic
Word Count: 1145
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I was inspired to write this article by some people who are
doing article marketing or whom at least THINK they are doing
article marketing. I go to rentacoder.com, getafreelancer.
and other freelance websites and I get emails for bid requests
where people are looking for article writers. Some of the bids
would amaze you.
Example: "I need high quality articles of 500 words or more
each written with SEO in mind. I am willing to pay $1.50 per
article."
Some go on to say they want 2.5% keyword density while another
will say 6% keyword density and others have other density
requirements. Bottom line is that tells me they are the ones
who are dense. They read some Ebook or whatever that told them
what the proper percentage is for keyword density. No one can
give you an exact percentage. Those that do give out advice on
that and quote a specific percentage are almost as dense as the
people who believe them.
You are not going to get high quality articles written for
$1.50. I run an article writing service and my prices are on
the low end of the scale at $15 per article. That is extremely
cheap for well-written articles. Anything less than that price
is likely to be keyword-stuffed drivel that isn't worth the
time to submit anywhere.
But many people who think they understand article marketing
don't really care about quality. They want a large number of
articles with that perfect keyword density they read about.
Here are 10 things you need to understand about article
marketing. Obviously there is a ton of people out there doing
what they believe is article marketing who don't have a clue.
1. If you target the American Market for your products and
services, then having someone who doesn't understand how to
sell products to Americans and who doesn't write like an
American write your article is just totally worthless.
2. Everything on the Internet is pretty much permanent. If you
are hiring a ghostwriter then your name is going on these
articles with links to your company website. When readers read
these poorly written articles that are just stuffed with
keywords and look like a boob wrote them, they are going to
think you are the boob that wrote them and your company's image
suffers.
3. Having articles written and submitting them to directories
is not what article marketing is about. This is where most
people's understanding of article marketing stops. Article
Directories are there to provide quality content to webmasters
who want to use articles in their websites. The tradeoff of
giving a link back to the owner of that article is the price
they pay for the use of the content.
4. Just submitting articles to article directories does
increase your link popularity a little. But these directories
are not websites that are related to your topic. Websites that
might use that article are likely related to your website's
topic. So unless the articles are good enough that people want
to re-post them on related websites then you are missing the
whole article marketing boat.
5. Buying a bunch of cheap articles and doing mass submissions
will not give you the long-term value which article marketing
can and will do if done properly. A well-written article
submitted to just one website can give you more link popularity
and direct traffic than 100 poorly-written articles that are
mass-submitted.
6. High quality articles have a snowball effect that lasts for
a very long time. As more and more websites use the article as
content you will see your link popularity grow. Each of them
becomes a related website linking to you.
7. It takes time to see the real effects of good article
marketing. The longer your article is out there, the more it is
used by other webmasters and the more your link popularity
grows. It happens a little at a time just like the search
engines like for a websites link popularity to grow. Getting
1000 links to your website overnight can get your website
punished rather than benefited.
8. If the writer of your article does not know how to sell
product or make a rational point that leads a reader to WANT to
click the links in the footer, then again you are missing part
of the value of article marketing and are wasting your money.
Article marketing can drive traffic directly to your website if
they are written properly.
I'm not talking about an article that just promotes your
website or product. Webmasters won't use those and article
directories won't accept them. But if you wrote a guide to
filing a patent and in the article advised they consult an
attorney, then you have written an informative article that
puts the idea in the reader's head that they need a lawyer to
file a patent. And the links are right there in the footer to
your legal services. How convenient!
9. If the person writing the article does not really understand
SEO, then you are again losing out on a major part of article
marketing. There is no set percentage that your keywords should
appear. They should be mentioned where possible but not in a way
that detracts from the quality of the article itself. Reader
first, SEO second. Some writers really know how to do this and
it is second nature to them to write this way. Webmasters who
might want to use it as content do care that it contains the
right keywords, but they will not use an article that is
written poorly and that is an obvious attempt to spam the
keywords into the page.
10. Good writers who understand sales, SEO, and know how to
write well deserve to be paid well. If you want quality
articles that you are not ashamed to put your name on, then you
have to pay for it.
Some of you out there that might read this article really don't
care what they put their names on. In that case this article
isn't written to you. Go and keep doing your thing out there.
When you decide you really want to try to be successful come
back and read this again. Bookmark it where you found it right
now and read it in six months and see if you understand it
then.
For those of you who do want real quality and want to have all
of the advantages that article marketing can give you and who
do care what their name gets attached to, just remember that
good writers need to be paid what they are worth. I hope this
article has helped you understand what article marketing is
really all about.
About The Author: Chris McElroy aka NameCritic owns
http://ArticleConte
http://www.blogs.
http://namecritic.
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http://www.isnare.
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