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Please consider this free-reprint article written by:
Pat Marcello
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Article Title: Be Above The Fold
Author: Pat Marcello
Word Count: 386
Article URL: http://www.isnare.com/?aid=77699&ca=Marketing
Format: 64cpl
Author's Email Address: admin[at]ovweb.net (replace [at] with
@)
Easy Publish Tool: http://www.isnare.com/html.php?aid=77699
================== ARTICLE START ==================
I make my living as a writer for print publication. Though I�ve
been writing books of late, my first jobs were with newspapers.
Do you know the very best thing that could happen to a
freelancer?
Let me tell you.
I used to dance the hula when my article made it �above the
fold�! That meant that my incredibly vibrant words (well, okay�
interesting words, maybe?) were on the front page, and that my
article would be one of the first things anyone who picked up
that newspaper saw. Readers bring fame. Fame brings more work.
Trust me. Above the fold is a very good place to be.
So, why am I telling you this?
Because you should want your best stuff �above the fold,� too.
It�s a little different with web pages, of course, but you can
see what I mean, no doubt. You want your most important
information to show up immediately when the page opens. People
shouldn�t have to scroll down to find the information, it
should be right there, in their faces!
This is especially important in traffic exchanges. Some timers
are only 10 seconds long. If someone has to scroll down the
page to find what you want them to know, odds are, they never
will. Hence, the splash page.
The best splash page is, of course, the squeeze or lead capture
page, where you give something away in return for the person�s
name and email address. But splash pages don�t have to be
squeeze pages. A funny picture or illustration will get someone
to click on your link. Or, a shocking statement might do the
job.
Whatever you use, be sure that the splash page content is about
650 pixels wide. People seem to read narrower text more easily.
And be sure to end your page before you hit the bottom of the
screen. That gives you about a 468 X 650 pixel content
information block or so. You can optimize the space by using a
table, divided into two columns. However, more than that is
just asking to be ignored.
Stand out and sell your product or program! Use splash pages
that sit �above the fold,� and watch your sales stats rise.
About The Author: Pat Marcello sells her work online, as well
as off. Check out her new addition to the online marketing
world at http://ovweb.net/7 .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=77699
================== ARTICLE END ==================
For more free-reprint articles by Pat Marcello please visit:
http://www.isnare.com/?s=author&a=Pat+Marcello
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