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Article Title: Hitting The Affiliate Marketing Wall
Author: Kevin Dahl
Word Count: 752
Article URL: http://www.isnare.com/?aid=76692&ca=Marketing
Format: 64cpl
Author's Email Address: kdahl[at]austin.rr.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=76692
================== ARTICLE START ==================
Chances are if you have ventured into the business of affiliate
marketing, you have hit a wall or two. And if you haven�t,
chances are you will. It�s the rare entrepreneur who will start
a business and rise quickly to great heights without facing some
great challenges. The good news is making it over the first wall
is possible and almost always profitable.
Like any business, affiliate marketing involves a learning
curve. Unless you�ve been involved in a lot of other internet
marketing ventures, you will need to spend a certain amount of
time learning. How much time depends on many variables, and
some people get started as they are learning. However you
approach it, learning as much as you possibly can from the
resources available to you is the best way to ensure any
measure of success in affiliate marketing.
So as the average marketer spends some time learning the ropes,
their next logical step is to do some testing of their
knowledge. Some people do this real time with their first ads
or site, and others choose a safer route of playing without
paying for a while. It�s an exciting time in any new business;
the beginnings of seeing what�s possible. You are equipped with
some basic knowledge and skills and you are anxious to put them
to use.
The first sale you make is a definite high point. It may happen
right away, or it may take weeks or months, but seeing that
first product sell gives you the confidence that you are on the
right track. Often times, this is when people will start to
really invest some money in their business. You�ll develop more
ads, launch pages or websites. You�ll begin looking for
effective ways of tracking your data. If you�re smart, you�ll
continue looking for resources to help you further your
knowledge and understanding of how to best run your business.
Stopping the learning process almost ensures a quick trip to
the first wall.
You need a great deal of perseverance to proceed when you are
devoting so much of your free time to something that is only
seeing marginal progress. You start to doubt yourself. The
money going out in advertising isn�t coming back in via sales.
You don�t know exactly what you�re doing wrong. This is the
point where many who start, quit. Hitting this first wall means
the end of the adventure.
But it doesn�t have to be. The very best way of getting over
the first, or any wall you hit, is by preparing ahead mentally.
You have probably read in many places that affiliate marketing
is not a get rich quick scheme, and it�s not. If you expect to
quit your primary income source in year one of affiliate
marketing, you�re probably in for a disappointing reality.
Building a successful business of any kind takes time, and if
you aren�t planning for at least 18-24 months of time consuming
work before you start to see real numbers success, you are
setting yourself up to hit the first wall and crumble.
Beyond preparing mentally, you must continue learning all you
can. Even if you�re not seeing income, you are still growing
your business and advancing toward success if you�re continuing
to learn. Learn from the experts. Invest in the best books,
software and support. Participate in online forums with other
affiliate marketers. Solicit advise from the gurus. You�d be
surprised how eager some are to respond to your questions
personally.
A harder part of scaling the first wall may involve a hard look
at your financial investment. Are you spending enough on
advertising to really expect a solid return? Understanding the
need to be cautious with every penny you spend, you must also
be willing to endure some risk. Evaluate where you are
spending, and compare with standards available through various
resources. If you�re under spending by a lot, it�s time to put
up or walk away. And there are no guarantees.
Old wisdom tells us that anything worth having is worth
fighting for. Sometimes, that�s exactly what this business will
feel like. Hanging on by getting past the first wall is the only
way to move forward. This business attracts dreamers, optimists
and hard working people. They have the best chance of making
it.
About The Author: Kevin Dahl is a software developer with over
20 years experience developing Windows software. You can visit
his web sites at http://www.pdf4u.com and
http://www.affiliate-marketing-advantage.com
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