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Article Title: 30 Clients In 30 Days
Author: Wayne McDonald
Word Count: 686
Article URL: http://www.isnare.com/?aid=77399&ca=Marketing
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Yes, you can get thirty new clients each month. It can be as
easy as a handshake, a warm smile and your business card.
Your business card is the most cost-efficient marketing tool
for promoting your services. The first rule is do not be cheap.
Print a minimum of 1,000 cards. Soon you�ll get the hang of this
and you�ll be printing 5,000 at a time.
The Magic Number is Three
Every person you meet greet them with a smile, say their name
[ask them their name] and hand them THREE business cards. When
you are at the bank � hand the cashier three cards. When you
are at the grocery store � hand the clerk three cards. When you
are at the car wash � hand the cashier three cards. When you eat
out � hand the waitperson business three cards. Remember the
magic number is three.
Tip#1
Do not try to pre-qualify the person in your head before
handing them a card. Always hand out your business cards
because the person receiving your cards may pass it on to
someone else or hand your business card to a family member.
Before handing your cards, try to engage the person in a short
chat � preferably about them and their work. This is NOT about
you or your business or your �three minute elevator pitch� or
the lousy day you are having. Your business card will speak for
you. Use their name at least three times during this brief chat.
When you leave, thank them for providing excellent service, say
their name and hand them three business cards. But wait, see
Tip#2 and write a note on one of the cards.
Tip#2
Hand-write something on one of your business cards. You can
write your cell-phone number [Tell them, �You can call me
directly at this number�]; or offer a discount for the next 10
days (creates urgency); or possibly a reminder about something
that you had discussed (Call me about the dress shop on main
street).
Tip#3
Have your business card professionally designed and keep it
simple. It is worth the extra money to have a card
professionally designed. In fact, you guessed it, after your
business cards are printed hand your design person three cards.
In addition, hand your printer three business cards or leave a
stack of cards. I would avoid using online business card
services with pre-designed templates. I have used those
services in the past and have gotten comments afterwards like,
"My cousin does dog grooming and has the same card". Although
this makes good conversation, it will make you look cheap.
Tip#4
Keep your business card simple. You want people to quickly
glance at your card and instantly know what you do. For example
one line that says Massage Therapy or Concrete Cutting or Hair
Styling or Florist or Photography. Start collecting cards to
get ideas and to learn what works and what does not work. Also
remember that people over fifty years old have to read your
business card. Make sure the font sizes are readable,
especially you phone number.
Tip#5
Keep you eyes open. If you see a stack of business cards on a
table at your dentist office, ask the receptionist if it is ok
to leave a stack of your business cards. If you do not see
stacks of business cards go ahead and ask if it would be ok to
leave a few business cards. Also, when talking to the
receptionist give them three business cards.
It is easy to get 30 clients in 30 days by taking action today
with these simple ideas. Get in the habit of handing out your
business cards to everyone and I do mean everyone. Keep a box
of business cards in your car, at your locker at the gym, in
your desk at the office, or anyplace else that you can have a
ready supply of business cards.
Copyright � 2006 Wayne McDonald. All rights reserved.
About The Author: Wayne McDonald is the contributing editor for
Health Articles Unlimited at
http://articlesunlimited.holisticnetworkexchange.com For more
Resources to Grow Your Business and Tips To Explode Your Income
visit us at http://marketingtips.holisticnetworkexchange.com
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