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Article Title:
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Don't Goof! How to Choose the Right Information Product
Article Description:
====================
By now you know that there's only one way to instantly re-launch
yourself as an expert and that's to create an information
product. But when you look at the wide range of formats to choose
from it can be overwhelming!
Additional Article Information:
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444 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-08-15 10:00:00
Written By: Kendall SummerHawk
Copyright: 2006, All Rights Reserved
Contact Email: mailto:Kendall@KendallSummerHawk.com
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Don't Goof! How to Choose the Right Information Product
Copyright � 2006 -2009, All Rights Reserved
Written by: Kendall SummerHawk
the Horse Whisperer for Business
http://www.kendallsummerhawk.com
By now you know that there's only one way to instantly re-launch
yourself as an expert and that's to create an information
product. But when you look at the wide range of formats to choose
from it can be overwhelming!
There are printed books, ebooks, CD's, workbooks, video/DVD,
online only, software, games, special reports, card decks...you
name it!
I've studied them all (and produced products myself in several
different formats) and have a clear winner when it comes to:
a) Sellability - How easy is this format to get into the hands of
buyers?
b) Value - How can you maximize what you charge for your
information product?
c) Credibility - What format is seen as most credible in the eyes
of your market?
And the winner is (drum roll please!)...CDs and workbook
combination.
Packaging your audio into a shippable combination of CDs and a
printed workbook is by far the easiest product to sell, has a
very high perceived value, and enjoys nearly all the same
credibility as a printed book.
The difference between a printed book and an information product
in terms of revenue (that's cash in the door to you) are night
and day.
For example: Most books sell for between $14 and $29 dollars.
Between printing and shipping costs there isn't much opportunity
to make much money unless you sell tons of books.
But package that same information in an CD and workbook home
study course and you now have a product you can sell for between
$47 - $397 (or even much more). The duplication costs are minor
compared to what you're getting for your product, giving you a
nice, healthy cash flow with each and every sale.
Plus, you can always offer instant access to your recordings and
workbook-via audio mp3 and downloadable pdf files-to your new
customer while they're waiting for the real product to arrive in
the mail.
And, with a tangible product, you have something to sell at
events, trade shows, and when speaking.
Sure, there is a bit more involved with creating a shippable
product versus a strictly online version, but once you get your
production setup (ordering your packaging, getting your cover
designed, printing, and putting everything together) you're in
business. Better yet, hire a fulfillment company (like I do) to
take care of all this for you!
Nearly all of the work is in creating the content (I'll share
tips on how to make that easier in upcoming articles) so why not
go the extra quarter of a mile, make your product tangible, and
complete your project with something you can sell for far more
than an eproduct will ever bring in?!
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Kendall SummerHawk, the "Horse Whisperer for Business" delivers
smart, savvy ways entrepreneurs can turn their hectic business
into a smooth-running, fun, 6-figure money-making dream. To
learn more about her book, Brilliance Unbridled, and sign up
for more FREE tips like these, visit her site at:
http://www.kendallsummerhawk.com
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