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Article Title: Add Class To Your Classified Ads
Author: Meredith Pond
Word Count: 545
Article URL: http://www.isnare.
Format: 64cpl
Author's Email Address: meredith.pond[
[at] with @)
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Classified ads are quite likely the most popular form of
advertising out there. Not only are they cheap, but they can
reach a huge audience in just one placement. And, most
importantly, they really do the trick for your business.
However, even the inexpensive and well-meaning classified ad
can be ineffective, and even detrimental to your business if
it's not written well. Knowing this, there are a few things to
keep in mind when planning your next classified ad.
Before you even sit down at the keyboard to write your ad, it's
critical that you take a few minutes to look through the
newspaper or log onto the Internet. With a critical eye, read
through the ads placed by others. As you do this, there are
several things you need to consider:First and foremost, ask
yourself whether these ads would grab your attention as a
casual reader. If the answer is no, make a mental (or written)
note of the phrases used to begin those ads. Every ad needs a
headline that will grab the reader's attention without sounding
too unprofessional. Generally, the words FREE, BONUS, or MONEY
will help grab a reader's attention from the outset.
Next, examine the ads for content. Do they give you enough
information that they sound credible, or do they just throw a
lot of hype at you without giving up any real facts? An
effective ad will have just enough hype to make the product or
service sound enticing, but not so much that there's no room
for substance.
As you browse, keep in mind that after reading an ad, you
should have a basic sense of what the product is, and what it
can do for you. If you're left wondering, it's not a good ad.
Try to keep your ads to about 50 words, but choose those words
wisely-- don't be wasteful. Make copies of the unsatisfying ads
you find and keep them handy when writing your own, so you have
an example of what NOT to do.
When writing your ad, you'll need to walk a fairly fine line
between making your product sound exciting, and making promises
that sound too good to be true. As you peruse the classified
section, take notice of ads that make these lofty promises.
Doesn't it make you skeptical from the get-go? Chances are if
you're a bit suspicious, your audience will be, too. For
example, an ad that promises readers they'll become
millionaires overnight will be hard-pressed to find believers.
Therefore, when composing your own ads, try to refrain from
making promises or guarantees that you wouldn't take seriously
yourself.
Finally, as you read through others' ads, you'll probably find
some awkward sentences, misspelled words, or improper use of
words like your and you're ("your" is possessive, "you're"
means "you are"). Just like excessive hype or lofty promises,
mistakes in your copy will only serve to undermine your
credibility.
Overall, make sure your ads will get noticed, convey the facts,
and get people excited about your product, without making them
suspicious of your guarantees, or wary of your hype. If you can
do that, your classified ad will serve you and your business
well.
About The Author: Still don't want to write it yourself? See
Meredith's LOW-COST, $25 classified ad service at
http://www.FastAdKi
http://www.CheapWri
FREE bonus ad for a limited time.
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