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Article Title:
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Starting an Online Business: Knowledge is King!
Article Description:
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Excuse me, but shouldn't that be "Content is King" instead?
Well, it's not that simple anymore, knowledge is needed first.
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1249 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-08-17 10:00:00
Written By: Craig Ritsema
Copyright: 2006
Contact Email: mailto:cmrlkr@sbcglobal.net
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Starting an Online Business: Knowledge is King!
Copyright � 2006 Craig Ritsema
Part Time Work At Home Opportunities
http://part-time-work-at-home-opportunities.com/
Excuse me, but shouldn't that be "Content is King" instead?
Well, it's not that simple anymore, knowledge is needed first.
In days gone by, you could start an online business by simply
setting up a website and adding content. You still can, but the
question now is: Will anyone come and spend or click? The online
world is becoming more competitive every day; success is no
longer guaranteed by simply adding content.
Ok, so knowledge is required. What kind?
YOU NEED TO KNOW A LEGITIMATE BUSINESS OPPORTUNITY to select. Oh,
Oh. There's that word again - "legitimate". What exactly is
that?
I use Microsoft Word. So I right-clicked on "legitimate" and
then clicked on "Look Up" to see how it is defined. The
dictionary defined it as "complying with the law, or under the
law." Well, you certainly do not want to start an "unlawful"
business.
In cases like this I always like to look at the Thesaurus words
to gain additional insight. The English version lists words such
as: lawful, rightful, legal, genuine, justifiable, valid,
reasonable and acceptable.
These words help to expand the idea of legitimate. In particular
I see legal, genuine and justifiable as reasonable expectations
for starting an online business working from home.
Problem is, you need to be a rocket scientist now to be able to
decipher whether an opportunity is real or not.
I recently was presented an opportunity for a new
Multi-Level-Marketing (MLM) company. For those unfamiliar with
the terminology this kind of business succeeds when you recruit
others who are below you to sell a.k.a. pyramid. The financial
rewards for this business model can be extremely rewarding.
Now in reality, all businesses are pyramids. Generally, one
person is at the top, while many workers are at the bottom.
The difference is that most businesses do not derive their income
simply from recruiting or employing others - this is what makes
the pyramid illegal. They need products to sell which allow
income to be earned. Without products the business can not
sustain itself. The first people who join make all the money,
other people who join later make little or no money - this is
illegal.
Well this opportunity presented itself with various learning
products. However, the "opportunity" portion of the website was
being opened in beta, pre-release before the "products" were
available on the website.
Further, the opportunity was presented in such a way that one
would think that they were getting paid their commission on
everyone joining the program after them - whether or not they
personally recruited them. This was named their corporate power
line payout method.
In reality however, this method of payout was a "bonus". In
order to get to that stage you needed people placed under you in
your matrix. That's where it gets to be more work - not as
simple as it was made to appear.
Despite this people were signing up - apparently thinking they
were getting in at the top because of the "pre-release
opportunity" (i.e. no products). In reality, it would appear the
business is not sustainable. Hard to tell when you can't see any
products. Someone at the top is definitely making a good deal of
money, as I've already seen several emails from sources
promoting it.
All this to illustrate one carefully (and skillfully) crafted
opportunity which on the surface appears legitimate and an easy
money maker. However, to evaluate you need to understand exactly
what a "pyramid scheme" is, different payout options, and how
having products affects your ability to earn money.
A lot of knowledge is required for understanding just this one
opportunity. There is a vast variety of online opportunities
available. Many are legitimate, but as mentioned earlier you
almost need to be a rocket scientist today to know for sure.
YOU NEED TO KNOW YOUR MARKET and the potential to succeed in it.
If you choose to promote home business opportunities, you have to
know that this market is competitive and you're going to need
creativity and persistence to succeed.
Often people are told that a particular market is competitive,
yet because everything is new to them, they don't accept this.
This kind of knowledge is learned the hard way and is common.
It's also easy for people to give up rather than accepting it as
a lesson learned.
Niche marketing has become very popular. It involves finding some
part of the internet where the marketing potential has yet to be
explored.
This can indeed be very profitable if you are one of the first to
find a particular niche. It takes knowledge however, to determine
a profitable one.
It seems that at some point even the "niches" will all be
saturated with online businesses. This could happen, but like
offline businesses there will always be someone with the right
product mix and creativity who will find new profitable niches.
YOU NEED TO KNOW HOW TO PROMOTE your new business. There is no
longer one simple method of succeeding today. In the past, simply
getting your website in the search engines (SE) top 10 results
would guarantee success. Today, even if you could get that high
in the SE results, there are certainly no guarantees that you'll
stay there.
There are numerous ways to promote your online business and
knowing what these are and how to measure their results takes a
good deal of knowledge and experience.
It's at this stage where "Content is King." Along with this
also requires a good deal of creativity to keep your business a
head of the "pack".
IN SUMMARY IT MAY SEEM TO BE TOO LATE to enter the world of
online marketing. Quite the opposite is true. Businesses are
becoming more creative in their marketing and more and more
products are being sold online, opening the doors for additional
partners.
Yes, there is indeed a good amount of knowledge needed to fully
understand how to successfully run an online business. But the
good news is that there are many companies and people willing to
help you learn the knowledge and to succeed.
As mentioned earlier, MLM businesses are structured in such a way
where the people above succeed only if those under them succeed.
It's built into the fabric of the program.
The problem with MLM businesses is that turnover is high and
commitment is low. As a result it takes time to begin seeing a
profit, although once it starts it tends to grow faster and
higher.
There are many other legitimate ways to make extra income online.
The long term success of good companies depends on helping you to
succeed.
Just be prepared to learn. The knowledge learning however, can be
fun and rewarding.
Follow a few simple steps to get started:
* Don't fall for "Get Rich Quick" opportunities. Like many
other people have said, if it were that easy they would not be
promoting it - they will be "milking it" for all it's worth.
* Don't be pressured into "join this opportunity or you'll
miss out".
* Join a program for free so you can take time to check it out.
* Make sure the program you join has product(s) to sell, from
which you can earn commissions along with the business
opportunity.
* Look for the program to offer training resources and people to
support you in your new business.
* Pick an opportunity that looks interesting to you and something
you like to learn more about.
* Give yourself time and commitment - the knowledge will come!
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Craig Ritsema - http://part-time-work-at-home-opportunities.com/
What if you could start your own part-time business today?
What if you could get started: with no technical know-how,
without jeopardizing your current job, and without any of the
headaches of a traditional business. What if I could give you
simple-to-follow, easy-to-understand instructions on how to start
and grow your business? What if you could get started for free
and without commitment? Would you make a commitment to "yourself"
to spend 5 hours a week learning the ropes, with my help? Visit
http://part-time-work-at-home-opportunities.com/ to learn more.
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