ArticleBlaster Tips For Combating Click Fraud

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Please consider this free-reprint article written by:
Gabriel Adams

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Article Title: Tips For Combating Click Fraud
Author: Gabriel Adams
Word Count: 340
Article URL: http://www.isnare.com/?aid=72950&ca=Marketing
Format: 64cpl
Author's Email Address: thompson.adamj[at]gmail.com (replace
[at] with @)

Easy Publish Tool: http://www.isnare.com/html.php?aid=72950

================== ARTICLE START ==================
Click fraud is one of the biggest issues in the pay per click
industry right now. It's easy to understand why, too � click
fraud costs advertisers money, but gives no return. It cuts
deep into profit margins, and in some cases, may be the
difference between making money and losing money.

Click fraud is, at its simplest, clicks on ads that are not
generated by a real person interested in making a purchase.
Click fraud can come from many different sources:

Click bots, which are robots designed to click on ads, are one
source. Click bots are often run by an affiliate of the PPC
search engine.

Competitors may click on your ads to try to drive your cost up.

Click schemes are programs people join to click on ads for each
other. Usually these people are affiliates of the PPC search
engines.

Combating click fraud can be tough. One of the easiest ways to
combat click fraud is to not advertise on search engines who
deliver lower quality traffic. This factor is easily determined
with conversion rates. If one search engine's traffic converts
at 2 percent, and traffic from the second search engine
converts at 1 percent, you know the traffic from the second
search engine is half the quality. Click fraud is likely one of
the factors involved.

In addition to such basic tracking mechanisms, you can use more
advanced tracking mechanisms to try to catch click fraud. For
example, you could use a script that you would gather data on
visitors from PPC search engines (data might include IP
address, number of times they clicked on the ad, and time they
spent on the site) and use that data to pick out suspicious
visitors. You can then submit the data to the search engine and
request a refund on the traffic.

Click fraud is probably the biggest problem in the PPC
industry, and you can work to save yourself some money by
combating click fraud.

About The Author: Bespoke click fraud detection and protection
software from Evolution Internet Ltd:
http://www.evolution-internet.com/147/prevent-click-fraud.aspx

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