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Article Title: Building An Audience For Your Internet Marketing
Business
Author: Tim Whiston
Word Count: 758
Article URL: http://www.isnare.com/?aid=76482&ca=Marketing
Format: 64cpl
Author's Email Address: tim[at]netmarketingexposed.com (replace
[at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=76482
================== ARTICLE START ==================
I�m willing to bet many of the things you have purchased or
signed-up for are products and services that have been endorsed
by people you know, admire, and trust. And a majority of these
endorsements have probably come through email communication.
But you don�t follow the recommendations of just anyone who
sends you an email, do you? Of course you don�t.
You are probably in the habit of deleting several emails each
day from people you have never met who want to sell you
prescription drugs, discount software, and search engine
submission services. But there are other emails you look
forward to getting, and probably open as soon as you see them
in your inbox.
Perhaps there are a couple of weekly newsletters you really
enjoy. And maybe you are subscribed to a special announcement
list that always delivers very exciting information.
You may respect the person who sends these emails because of
their achievements as a marketer. Or it could be that you just
plain like their personality and get a kick out of their
writing style.
Either way, you are quite likely to at least have a look at
something recommended in an email from someone whose work you
appreciate. What�s more, if it�s something that peaks your
interest, the endorsement from an individual you have grown to
like and trust is often enough to encourage you to go ahead and
buy.
This is human nature. We love to buy, but don�t much care for
the idea of being sold. A friendly suggestion made by a person
we like carries tenfold the power of the world�s slickest sales
pitch.
Once you begin the process of building your own opt-in list,
you can�t just start blasting away with cheesy sales copy and
expect positive results. Granted, there are people out there
who will buy anything with a price tag, but you can�t be
certain those people will be on your list right away. You have
to give your readers some quality information, and let them
have the chance to get to know a little about who you are.
A big part of Internet marketing is building mutually
beneficial relationships. If you have some valuable knowledge,
share this with your readers and ask for nothing in return. If
you have a way with words and funny antic dotes, make them
laugh. The retail transactions take a back seat to personal
interaction and honest communication. You want the people on
your list to regard you as a friend, and you want them to see
you as a leader.
It doesn�t matter whether your list is built on the premise of
a ten day automated training series, or weekly updates that you
send manually. The relevant issue is how personal you make each
message that you compose.
Provide your contact information in every email you send, and
encourage people to use it. Let your subscribers know on a
regular basis that you would be happy to hear from them.
Always respond as quickly as possible to any correspondence you
receive from a member of your personal list. A subscriber who
takes the time to contact you should be treated as your top
priority.
Ultimately, you want to create more than just a list of people
who are willing to receive your emails. You should be striving
to build a dedicated audience who reads your messages as soon
as they find them and looks forward to your next communication.
Every leader has a following, and by this token every
successful Internet marketer has an audience. The way to
achieve this is by giving your opt-in prospects more
information than they need, and always taking the time to help
them, or even just chat with them, when they ask for it. Become
the person your readers go to when they have a question and your
road to profit will become a lot shorter and much less bumpy.
Successful Internet marketing is not about blasting your ads to
1 million random email addresses or posting your text links on
every site that will accept them. It�s about stepping out of
the crowd and being viewed as someone who has a purpose and a
message.
You can�t fake it. But you can do it if you are willing to put
yourself out there.
About The Author: Tim Whiston is a full-time entrepreneur and
Internet marketer. He provides design and marketing services,
and has published a number of popular e-books. Check out his
Internet Marketing Course to learn more.
http://www.timwhiston.com/course.php
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