Free-Reprint Article Written by: Mark Silver
See Terms of Reprint Below.
************
*
* This email is being delivered directly to members of the group:
*
* internet_marketing_
*
************
We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.
This article has been distributed by:
http://Article-
Helpful Link:
The Digital Millennium Copyright Act - Overview
http://www.gseis.
------------
Article Title:
============
Why And How To Create An Information Product
Article Description:
============
Have you put off, or given up entirely, the idea of writing that
book, or creating a CD or DVD, for your business? Maybe you've
let that idea slip away because you thought your business wasn't
suited to it. If you are putting off creating one, you are doing
a disservice to all the people who are waiting for you.
Additional Article Information:
============
912 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-11-14 11:24:00
Written By: Mark Silver
Copyright: 2006
Contact Email: mailto:mail2@heartofbusine
For more free-reprint articles by Mark Silver, please visit:
http://thePhantomWr
============
Special Notice For Publishers and Webmasters:
============
If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.
http://thephantomwr
HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWr
------------
Why And How To Create An Information Product
Copyright (c) 2006 Mark Silver
Heart Of Business
http://www.heartofb
Have you put off, or given up entirely, the idea of writing that
book, or creating a CD or DVD, for your business? Maybe you've
let that idea slip away because you thought your business wasn't
suited to it. I mean, what you do is so individual and personal,
or too complicated to explain, or so intuitive in nature, that it
can't be captured in a product. Or maybe you already sell a
product, and you can't imagine what a book or CD would possibly
do for your business.
These kinds of products- books, CDs, DVDs and their digital
downloadable equivalents: pdfs, mp3s, mpegs - are called
information products, 'info products' for short. And, if you
are putting off creating one, you are doing a disservice to all
the people who are waiting for you.
What's the purpose of having an info product?
Some people will tell you the purpose is to have 'multiple
streams of income' or to 'fill your business to overflowing.
It's true, a good info product can create these kinds of
results.
But that's not why you create one. If you create it for that
reason, you are chasing the money, and you'll end up chasing
away your customers.
The purpose of an info product is to help the wallflowers.
A wallflower is that term used at dances and other social events
where someone who is feeling a little shy or awkward will take a
seat next to a wall, and plant themselves there, and never get
out on the dance floor.
In junior high I was painfully shy, and lived as a wallflower.
High school wasn't much better, but I was able to retreat into
punk rock and avoid the 'popular' high school scene.
Even today, as my 20th high school reunion approaches, I can find
myself in wallflower situations. I have better coping mechanisms,
but it's still painful.
How many wallflowers are in your business' dance hall?
People who are struggling with something are unsure of
themselves. They are upset, insecure, hesitant. They want to
dance the tango, but they don't want to look foolish and be
rejected.
Do you think it might be easier for those wallflowers if you met
them at their seat with a glass of punch, and talked with them
awhile, before you even asked them to dance?
A good information product doesn't recreate your business to
give the full dance-hall experience. It doesn't deliver the same
intimacy, or the same instruction, or the same in-depth support,
or the same results that your main products or services do.
That's not its job.
The job of a good information product is to help people dance
along off to the side, out of the spotlight. This will not only
help them get some of the results they need, but it will also get
them ready to get out on your dance floor and engage more deeply
with what will really help them: your main products and
services.
And, it's not a bad thing that info products can create a nice
flow of income for you as well.
Ready to deliver that glass of punch and create an info product?
Keys to Creating an Info Product
* What seats are your wallflowers sitting in?
Identify the main hesitations of some of your reluctant
customers. Some common hesitations have to do with:
- Is this weird, or is it normal (do people like me do this?).
- Does it really work?
- Do you really know what you're doing?
- How does it work?
There are others, including ones specific to your business or
industry. Search your heart, and also ask your newest clients
what concerns they had before they purchased from you.
* Where does your record skip?
With new clients or customers and in newly-started classes, you
give them explanations, key ideas, and foundational notions.
These notions may be new to your clients, but you've repeated
each of them 1000 times in different situations.
At a dance, if the record skips, maybe it's a DJ working the
grooves, or maybe it's just a bad scratch. (But you hear it
repeating the same line over and over.)
When you repeat yourself it's like a scratched record- and
you've just found a prime place to focus on a product. Stop the
skipping record, and turn it into a workbook, article, or
recorded audio product.
* Don't forget the how-to's.
In your info product, you want to teach them something, and
include instructions on how to actually do it. But, remember,
that this is a 'getting-ready / dance-along' product, and not
the dance itself.
This means that while you want your how-to's to be complete, and
you expect your reader or listener to apply them to some extent,
don't worry about trying to recreate the dance hall experience.
Because you can't.
Instead ask your heart to show you how much (or how little) they
really need to know to feel comfortable dancing. Lead them up to
the edge of the dance floor, maybe have them dance along to the
music a few steps off to the side. And, believe me, people can
get a lot out of dancing along off to the side.
Then, they'll be ready for the dance hall. And that's when
you'll find your dance card overflowing with new customers and
clients.
Go mix up that punch, and start serving out info products to all
of your wallflowers.
My very best to you and your business,
Mark Silver
------------
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your
Heart, Heal the World, and Still Add to Your Bottom Line.
He has helped hundreds of small business owners around
the globe succeed in business without losing their
hearts. Get three free chapters of the book online:
http://www.heartofb
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWr
............
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.
............
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Mark Silver can be reached at:
mail2@heartofbusine
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:mail2@heartofbusine
............
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwr
============
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWr
service. thePhantomWriters.
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.
The content of this article is solely the property
and opinion of its author, Mark Silver
http://www.heartofb
------------
XXXXXXXXXXXXXXXXXXX
------------
Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe
__,_._,___
No comments:
Post a Comment