ArticleBlaster The Pros And Cons Of Postcard Marketing-direct marketing offline

Free-Reprint Article Written by: Cheryl Miller
See Terms of Reprint Below.

*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* internet_marketing_articleblaster@yahoogroups.com
*
*****************************************************************

We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
The Digital Millennium Copyright Act - Overview
http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============

The Pros And Cons Of Postcard Marketing-direct marketing offline

Article Description:
====================

Postcard marketing is one of the oldest methods of marketing. Its
concept is simple but can be quite effective. It is just sending
out your message to your mailing list on a postcard. Postcard
marketing is a powerful and cost effective way to advertise and
will keep building in momentum when done correctly.

Additional Article Information:
===============================

675 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-11-29 11:00:00

Written By: Cheryl Miller
Copyright: 2006
Contact Email: mailto:cheryl.miller@thephantomwriters.com

For more free-reprint articles by Cheryl Miller, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Cheryl_Miller

=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:

http://thephantomwriters.com/notify.php?id=3978&p=load

HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/m/postcard-marketing-direct-marketing.shtml#get_code

---------------------------------------------------------------------

The Pros And Cons Of Postcard Marketing-direct marketing offline
Copyright (c) 2006 Cheryl Miller
Magnetic Marketer Newsletter
http://www.badgemags.com/magnetic_marketer_subscribe.htm

Postcard marketing is one of the oldest methods of marketing. Its
concept is simple but can be quite effective. It is just sending
out your message to your mailing list on a postcard. Postcard
marketing is a powerful and cost effective way to advertise and
will keep building in momentum when done correctly. Contrary to
popular belief a postcard campaign can be done for an online as
well as offline business. However in order to make your campaign
effective there are a few points to bear in mind.

Your market-In order for a postcard campaign to work you will
need to consider who you are selling to. Direct marketing of this
sort reaches a fairly broad market. If your product or service is
targeted to a broad market, for instance you offer home
improvements and you want to reach homeowners, then a post card
campaign might be very successful for you. However if you have a
tight niche or specialty market this form of advertising may not
be as effective.

Your postcard layout is very important. Your post cards must
stand out and be noticed or they will hit the trash bucket fast.
Have 2 colored ones, they cost a little more but are worth it. On
the front you should have an attention grabbing logo and
headline, together with your website address. Make a sequence of
these cards make sure they look the same with different messages.
Always remember to pre sell not sell. On the back of your card
write an enticing message with your website URL. Encourage your
reader to visit or make contact with you the same day, and
impress on them that it is a limited offer.

Scheduling: Send out your post cards on a regular basis. Remember
once will not be effective. You will need to send them out
multiple times on a regular schedule. Your 1st mailing will not
usually bring too many results and rarely sales, but your 2nd 3rd
and multiple time mailings will build in momentum.

Managing lists: Divide your responses into lists, prospects
(inquiries), one-time buyers, and multiple buyers. Make separate
campaigns for each. Start with a list and mail to one list one
week, another list the next week and the 3rd list the following
week. Then you rotate those lists � again, and again. If you only
have one list you can still rotate it. For instance: If you get
one list of 6000 people, you can divide it into 3. You can mail
to 2000 one week, 2000 the next week and 2000 the third week.
Then you rotate. In this way you have 3 different lists.

Backend products: Make sure you have backend products and
services to sell. This will encourage multiple buyers.

Record keeping: Record keeping and tracking results are very
important with a postcard campaign. Track the different lists on
a spreadsheet or a flow chart to check what you are doing and
what you have already done.

There are two different types of marketing campaigns. There is
the campaign to get your customers to keep buying from you so
they don't go elsewhere. Then there is the one to get new
business in. You will need to run 2 campaigns one for prospects
and one for established customers.

Outsourcing: http://amazingmail.com and
http://www.verticalresponse.com/products both provide good
services to do your campaign for you. Of course if you have a
list you can send to them and get the best response. Otherwise if
you want to do this yourself and send to a rented list, make sure
you use a list broker to help you. If you go to http://google.com
and put in list brokers they will give you several listings.

It is up to you whether you feel a post card campaign is right
for your business. If you decide to do this form of advertising,
plan and prepare well. With these few points you will be able to
judge the merits of this old but effective form of marketing and
see whether it will work for you.

---------------------------------------------------------------------
Cheryl Miller is an entrepreneur specializing in niche markets.
For more information about magnetic badges and how they can help
you promote your business, please visit http://www.badgemags.com
Cheryl is also the publisher of the Magnetic Marketer Newsletter
http://www.badgemags.com/magnetic_marketer_subscribe.htm

--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/m/postcard-marketing-direct-marketing.shtml#get_code

.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).

* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.

* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.

* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.

*** Author Notification ***

We ask that you notify the author of publication of his
or her work. Cheryl Miller can be reached at:
cheryl.miller@thephantomwriters.com

*** Print Publication Reprint Rights ***

If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:cheryl.miller@thephantomwriters.com

.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl

=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Cheryl Miller
http://www.badgemags.com/magnetic_marketer_subscribe.htm

---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

Yahoo! Groups Links

<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/internet_marketing_articleblaster/

<*> Your email settings:
Individual Email | Traditional

<*> To change settings online go to:
http://groups.yahoo.com/group/internet_marketing_articleblaster/join
(Yahoo! ID required)

<*> To change settings via email:
mailto:internet_marketing_articleblaster-digest@yahoogroups.com
mailto:internet_marketing_articleblaster-fullfeatured@yahoogroups.com

<*> To unsubscribe from this group, send an email to:
internet_marketing_articleblaster-unsubscribe@yahoogroups.com

<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/