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Please consider this free-reprint article written by:
Tellman H. Knudson
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Article Title: List-Building: The Mindset Factor
Author: Tellman H. Knudson
Word Count: 582
Article URL: http://www.isnare.com/?aid=103328&ca=Marketing
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Let's talk about realizing what kind of list you're building.
This is a very, very important consideration. You have to
realize what mindset your list members are in.
So, maybe you're gathering an audience for a teleseminar about
health and wealth product of some kind, the people you attract
will be interested in health and wealth. They probably won't be
interested in nonsense. They're not interested in wasting time.
Of course, there's no doubt going to be some crossover.
The problem is that anyone who�s really interested in health
isn�t necessarily going to care about the teleseminar's wealth
system. Anyone that�s interested in wealth isn�t necessarily
going to care about the teleseminar's health aspect.
What I�m saying to you is, it�s not about the people that are
the most responsive. It�s the about the people that are
responsive to a particular offer. Just because they are
responsive to this offer doesn�t mean they will care about
anything else you put out there, unless it has something to do
with the list's mindset.
So, the key for you now becomes, don�t worry about it, if
you�re going to do your own teleseminar. Fine. Then, you want
to drive people to a squeeze page, to register for your list
before giving them the information � yes, yes, yes. You do want
to do all of those things. But if you�re promoting somebody
else�s stuff, don�t worry about list building.
The reason you don�t want to worry about gathering a list this
way is because every road block you put between interested
people and buying means you�re going to make less money.
If you send them to one of your own squeeze pages first, I�m
sorry, but you�re going to make less money because only 30% or
40% of the people will put the information into your squeeze
page, and not all of those people are even going to put their
information into the teleseminar squeeze page. People really
don't like to give up their information twice.
I�d say probably 30%, 40%, maybe 50% of those people won't
register. So now you�ve literally cut down your potential
income by half by putting that extra squeeze page in front of
them. Do you see that?
What I�m saying is, you�ve never seen me put people through two
squeeze pages to get registered for a teleseminar, right?
I usually use a list-building squeeze page, where you insert
your first name and email, and then you're immediately sent to
a page that gives you the information for the dial-in.
Don't over-think it. My advice would be not to make people
opt-in twice.
And remember the kind of list you're building. I very, very
rarely cross my ADD list over with my marketing list. ADD
people aren't interested in list-building or conversion.
They're interested in ADD and sites and products about ADD.
Probably most of my marketing list people don't care about ADD.
So, I'm aware of that and I treat them with respect.
Once in a while, there will be a program or a teleseminar or
something that does cross-over. That's great! But it's very
rare. Be careful of the messages you send to your list. Make
them appropriate to their mindset, if you don't want people to
unsubscribe.
About The Author: Tellman Knudson is CEO of
http://OvercomeEverything.com. Learn how to build a powerful
and responsive list in only 9 hours, through his premiere
list-building course, http://MyFirstList.com
(http://myfirstlist.com )
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