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Article Title:
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The Secret to Successful Marketing is in the System
Article Description:
====================
In marketing professional services, entrepreneurs rarely fail due
to lack of information about effective sales and marketing
techniques. They fail because they don't use the information
that is right at their fingertips. If any or all of these
obstacles have stopped you in your tracks, you are not alone -
How do I put it all together? What should I do and in what order?
Where should I begin? How can you stay motivated? Unless you have
a system in place, you will be spinning your wheels
Additional Article Information:
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636 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-11-22 10:48:00
Written By: Michele Hanson-O�Reggio
Copyright: 2006
Contact Email: mailto:michele@articlespromote.com
Michele Hanson-O�Reggio's Picture URL:
http://www.avirtualpro.com/images/Michele-LowRes3.jpg
For more free-reprint articles by Michele Hanson-O�Reggio, please visit:
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The Secret to Successful Marketing is in the System
Copyright (c) 2006 Michele Hanson-O�Reggio
Get Clients Now
http://www.IWantMoreClients.com
In marketing professional services, entrepreneurs rarely fail due
to lack of information about effective sales and marketing
techniques. They fail because they don't use the information
that is right at their fingertips. If any or all of these
obstacles have stopped you in your tracks, you are not alone -
How do I put it all together? What should I do and in what order?
Where should I begin? How can you stay motivated? Unless you have
a system in place, you will be spinning your wheels.
Any business can be broken down into two parts - Vision (what do
you want) & Systems (how will you get it). Entrepreneurs are
usually challenged by the "How will you get it" part and skip
this crucial step. Dr. Edwards Deming, a statistician who
revolutionized American business practices, tells us that 97% of
all failure is due to the SYSTEM and not the person.
Having a system that enables you to choose a set of simple,
effective things to do consistently is the magic formula for
professional services. A system will provide you with both
structure and the tools you need to turn your marketing goals and
ideas in to productive action to achieve marketing success.
According to CJ Hayden, a Business Coach, marketing and sales
operates on a predictable cycle, "The Universal Marketing
Cycle". This cycle has four separate stages: filling the
pipeline (prospects, contacts, leads, referrals), following up,
getting presentations and closing sales. The activities that take
place within each stage of the cycle will vary depending on your
business, but the cycle is the same for everyone. Knowing how
this cycle works will enable you to determine exactly where to
focus more time and energy in your marketing to achieve marketing
success.
There's an old saying in sales and marketing of professional
services: "People do business with people they know, like, and
trust". Without having at least one of these factors in place,
getting and keeping business will be an almost impossible task.
So the key to your marketing success is to implement marketing
strategies that will build and nurture your relationships with
prospects and clients.
A crucial strategy to implement is following up with prospects.
According to the market research firm Yankelovich Inc., the
average American sees or hears up to 5,000 marketing messages a
day. How will you get others to remember you? Statistics say that
you have to contact a prospect approx 7-9 times before they will
remember you! This is an area that many entrepreneurs don't like
to do or just don't do at all! Having an effective follow up
system is a must for all entrepreneurs.
Do you have a system in place to achieve your marketing goals and
to increase your marketing success? If not here 3 steps to get
you started:
Step 1: Is there something in your way? Determine any resistance
you might have so that you can stop letting it stop you. Are you
a procrastinator? Do you struggle with managing your time? What
are you afraid of? Be aware of any negative self-talk - it is one
of the biggest obstacles you must overcome to achieve marketing
success.
Step 2 : Commitment - It takes 21 days to form a habit. Commit
to creating your system within a specific time frame. Get the
support of a business buddy, action group or a business coach ( a
professional who is trained in assisting people to set and
achieve goals) to get perspective, and accountability that will
increase your marketing success.
Step 3: Action - Get started. Determine which area of the
marketing cycle you are stuck at - filling the pipeline
(prospects, contacts, leads, referrals), following up, getting
presentations or closing sales? Then decide which marketing
strategies you will use and how you will implement them.
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Michele O�Reggio helps entrepreneurs grow their business
and get more clients by delegating and using systems.
Claim your FR-EE copy of �The Five Secrets to Finding
All the Clients You�ll Ever Need� and learn about the
GET CLIENTS NOW! TM system at http://www.IWantMoreClients.com
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