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Article Title: Registration Forms: How To Make Them
Irresistible With Follow-Up
Author: Bill Flagg
Word Count: 342
Article URL: http://www.isnare.
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Everyone LOVES to save money or get a deal when making a
purchase - and registering for an event is no different. Use
pricing discounts to give your prospective registrants an
opportunity to save on the registration fee. We're not saying
everybody, every time - pricing discounts are typically based
on timing, volume, or type of registrant.
Early-Birds Get the Discounts
You've seen it or at least heard about it, but are you using
one of the most popular and successful discount hooks - the
Early-Bird Special? An early deadline creates urgency to get
the registration done quickly before the discount expires on
the date you set. In our experience, over 80% of registrants
take advantage of early-bird pricing if the discount is
compelling. For example $89 versus $109 or $389 versus $449.
Be prepared though, inevitably the procrastinators will call
after the deadline making their best plea to get the Early-Bird
pricing. You'll need to determine ahead of time if you want to
be flexible or toe the line when you get these calls. It's
imperative, too, that you send your marketing materials at
least one month in advance of the Early-Bird deadline to insure
that you give people an adequate amount of lead time to
register.
The More the Better
Volume discounts encourage people to promote your event to
others. Offer a reduced fee - typically 10-15% off the full fee
- for group registrations. Or, charge full price for the first
three registrants and throw the fourth registration in for
free.
Membership Has Its Privileges
Varying pricing by registrant type is another another popular
form of discounting. Most common is a member and non-member
rate where non-members pay a higher registration fee. This
approach can also be extended to students, exhibitors or other
groups at your event.
The Golden Rule: Keep it Simple
The easier a discount is to understand, the more likely people
are to take action on them. So keep them simple.
About The Author: If you would like to receive more great tips
on how to increase your registrations and decrease your
workload, visit http://www.RegOnlin
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