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Please consider this free-reprint article written by:
Brad & Kelly Smith
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Article Title: The Fortune Is In The Follow Up In Marketing
Author: Brad & Kelly Smith
Word Count: 626
Article URL: http://www.isnare.com/?aid=81681&ca=Marketing
Format: 64cpl
Author's Email Address: paid4life[at]shaw.ca (replace [at] with
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Easy Publish Tool: http://www.isnare.com/html.php?aid=81681
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One of the biggest mistakes marketers make is failure to follow
up with potential prospects or customers. One reason could be
that the importance of follow up is not usually taught in
typical network training. They may tell their downline to
follow up once and sit back and let the money come rolling in.
If you�re reading this, chances are the money isn�t rolling
into your bank account and you aren�t really sure why.
Follow up is key in your business. Most home business owners
today operate their businesses both offline and online. Did you
know the average website only contacts it�s visitors one time?
Statistics show if you only make one contact you will lose 54%
of sales! That�s 54% too many.
Remember what they say. �The money is in the List.� You want to
nurture a list by developing a relationship with them. You can
actually do this before ever contacting them. How would you
like to have people actually calling you before you call them?
All of this is tied to follow up.
It�s important to follow up with your list several times
because:
� They could have accidentally deleted your offer
� Life got in the way and they completely forgot
� Skepticism. It�s human nature to feel somewhat leery about
giving your hard-earned money to a stranger!
� They don�t have enough trust in you yet
It�s not the same as a physical store where the person can walk
in and use the senses to physically, touch, smell and feel how
the product works. When you are appealing to people through
cyberspace you have to learn how to appeal to their senses in
another way.
Marketing is the art and science of empowering, communicating
and developing a relationship with another human being based
upon their needs and not yours. The reason follow up works so
well is because it is creating the relationship.
Follow Ups----
A Phone call � Part of a follow up can be a call to introduce
yourself. This is one way to define yourself among the other
people who market online and never make that call.
Follow up Emails using an Autoresponder � We combine a phone
call with some type of follow up system like an autoresponder
or mailing system. Autoresponders are great for follow ups
because they are automated and you are not making more daily
work for yourself. You can send out info about your products
such as testimonials for a health product, discounts and
updates regarding your service.
Another question is how many times do you need to follow up?
Many experts believe 7 is the magic number, but let�s say at
least more than 6. A study done by the Association of Sales
Executives revealed that 81% of all sales happens on or after
the fifth contact.
There are some free mailers out there but loading your arsenal
with a good autoresponder can make it a bit easier. There are
some fantastic autoresponders out there with various price
points according to your budget. Obviously the more you pay,
the more robust program you may receive, but most people are
operating within a budget.
Look for an autoresponder that allows you to personalize your
emails with the person�s name, has unlimited autoresponders,
excellent email deliverability and easy to use.
Don�t forget, the follow up is just as important after the sale
as before. This is also a major mistake business owners make.
They don�t follow up with customers after the purchase which
could keep them coming back for more.
About The Author: Brad & Kelly Smith are students and mentors
of Mentors in Motion, Master Key System and Amigo Health.
Sharing their passion and knowledge with others in success.
http://www.mentoringinmotion.org/Discover_What_Val_Smyth_is_Giving.htm
http://www.mentoringinmotion.org
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