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Please consider this free-reprint article written by:
Aurelius Tjin
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Article Title: Copywriting - How To Write Powerful Sales
Headlines
Author: Aurelius Tjin
Word Count: 483
Article URL: http://www.isnare.com/?aid=102543&ca=Marketing
Format: 64cpl
Author's Email Address: support[at]1plus1marketing.com (replace
[at] with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=102543
================== ARTICLE START ==================
The most important part of any sales letter is the sales
headline. You can have the best testimonials, the best income
statements, and the best sales copy known to man, but none of
this will matter if visitors aren't convinced and intrigued by
your headline; and simply click off of your sales letter,
instead of reading on to learn more.
For this reason, it is absolutely imperative that you learn how
to write powerful sales headlines if you want to round out a
powerful sales letter.
So what does a powerful sales headline include?
A powerful sales headline must include a number of different
�psychological triggers.� These are words that have been proven
time and time again to stir up emotion by triggering some
widely-attached connotation to a word or phrase. �Free,�
�shocking,� �scientifically proven,� �powerful,� and �secret�
are all examples of psychological triggers. Including at least
a few in your headline will catch readers' eyes, even if
they're only skimming initially.
Now, in addition to including psychological triggers, you will
want to make sure that you have some type of interesting
conceptual hook in your sales headline. For instance, if there
is some specific feature of your product that no other sellers
in your market offer, you will want to make sure that you work
that into your headline.
You will also want to find some way you can intrigue people
into reading more, even beyond conveying a point of interest,
couched in psychological triggers. For instance, you may want
to say something mysterious or make some bold claim. This will
bait people to read more, if only to find out if you're serious
or gimmicky.
Remember, too, to keep in mind that your headline will need to
match up with the rest of your sales letter. Don't simply make
a claim in your sales headline and then slowly diminish it over
the course of your sales letter. Instead, find some way in which
you can make a powerful headline that matches up with the
content that is about to follow. One way in which you can do
this is to setup a pyramidal structure for your sales letter.
Start off with your most powerful point in your headline � and
then slowly scale down, including points that are of less
interest. Those who have the least resistance to buying will
purchase instantly; those who have more resistance will
probably need to go through all of the points.
Last, when writing powerful headlines, always remember to test
before launches to determine which headline works best. You can
do this by creating two sales pages and testing the conversion
rate with a pay per click campaign. Remember to only change one
word or one phrase at a time, so you can clearly identify what
increases or decreases your conversion rate.
About The Author: Aurelius Tjin is The Publisher of The
'Unstoppable Internet Marketing' Newsletter. Discover His
Secret Strategies To Skyrocket Your Internet Marketing
Business. To Find Out More Go To
http://www.UnstoppableInternetMarketing.com
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