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Article Title:
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You Will Never Succeed At Internet Marketing
Article Description:
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During a recent trip to Kuala Lumpur, Malaysia, I participated in
11 different media interviews over a 3-day period. In all of
these interviews, we examined the topic of what it takes to
really build a massively successful online business.
Additional Article Information:
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1251 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-11-22 11:00:00
Written By: Willie Crawford
Copyright: 2006
Contact Email: mailto:willie@williecrawfo
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You Will Never Succeed At Internet Marketing
Copyright (c) 2006 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawfo
During a recent trip to Kuala Lumpur, Malaysia, I participated in
11 different media interviews over a 3-day period. In all of
these interviews, we examined the topic of what it takes to
really build a massively successful online business.
What really surprised me was that my answer in ALL of the
interviews was the same, and also incredibly simply. Each of the
interviews pointed to only two major factors. Without these
factors, most people will not succeed at building a large,
profitable Internet marketing business.
What two factors are so essential that - without them - I can
look you straight in the eyes and say, "You will never succeed
at Internet Marketing?" The first factor is that you must market
a product that people WANT! Since my very first month online,
this has been rather obvious to me, although I didn't always
take the appropriate action on this knowledge.
Nine years ago I often marketed affiliate products in the wrong
way. I did it the way that all of my contemporaries were also
doing it. We were all, mostly doing it wrong, and that's why
95% of them failed and went back to jobs that they hated.
The way we marketed affiliate products was by selecting products
that "sounded good to us" - and then taking the provided
promotional material and using it in the places suggested to us.
One problem with the above formula was that we often chose old,
worn-out products that no one wanted. We tried to sell the
market what we believed they needed rather than what they told us
they wanted.
A second problem with the above formula is that we all ran the
same ads in the same places. You often had ezines running a dozen
ads for the same product. You often had dozens of marketers using
the exact same word-for-word solo mailings.
How INSANE is that?
What's shocking - is that nine YEARS later, many marketers are
still making the same mistakes, with the same business-killing
results. Many affiliate marketers are still taking the material
provided by affiliate programs, and using it without making any
changes.
If you don't believe me, just look in your inbox during any
major product launch. You'll see dozens of emails that read
exactly the same, except they will have different affiliate URLs
in them. If you subscribe to certain ezines that run lots of
paid ads, you can also see that these ezines often STILL run
numerous ads for the SAME product. Don't fall into that deadly
trap!
Offer the products that your market wants, and offer it to them
using promotional materials that use your own voice. It's "ok"
to use the provided affiliate materials as a starting point.
It's not ok to use the same ads as dozens... even hundreds of
others, and use them word for word. That only insults your
readers, and also dooms you to failure. Just taking a few minutes
to put your message, to your audience, in your own words, really
separates you from those too lazy to make that simple effort. The
second major problem identified in all of the interviews is the
inability to make a decision.
Most Internet marketers destine themselves to total failure, or
"massive mediocrity," by their inability to make a decision and
stick with it. You must examine your options, consider the
alternatives, make a decision, and then ACT upon that decision.
There's an old joke asking about three frogs sitting on a log.
If one of them decides to jump off, how many frogs are left
sitting on the log? The answer is three. Until the one actually
acts upon his decision, nothing has changed!
The reason many people can't make a decision is that they fear
making the wrong decision. A second, related reason that many
people can't make a decision is "fear of loss." People fear
that once they make a decision, if it's "the wrong decision,"
then they will lose what they would have had by making "the
right decision."
The reality is that there is no wrong decision, except for not
making any decision. Actually, deciding to do nothing is making a
decision. It's deciding to be in the same place tomorrow as you
are today. It's deciding to be in the same place a year from now
that you are in today.
Making a decision simply means being "mature enough" to make a
choice, and then acknowledging that it may not always be the best
choice, but that it puts LIGHT YEARS ahead of someone who makes
no decision (someone who chooses to do nothing).
You can't worry about what you will miss if you decide on one
path instead of an alternative path. When you do, if you allow
that worry to paralyze you, you choose no path, and that dooms
you to failure!
My observations have actually been validated dozens of times over
the past week. I've listened to recorded interviews of several
dozen top online marketers. These were interviews that I
personally conducted when I asked these top marketers the secret
to breaking into "the Internet marketing inner circle." I was
listening for commonalties in their answers. One of those
commonalties was the ability to make a decision and then ACT upon
that decision.
If you'd like to listen to those interviews, you can become a
part of that inner circle at this membership site:
http://TheInternetM
My observations were also validated as I analyzed the case-
studies of many ordinary people who had actually built successful
online businesses. The most recent such case-study is that of
Louis Burleson.
Louis (and his wife) gave him a budget of $50 per month to build
an online business when he first started. Louis LOST $50 per
month because that was the maximum amount of his business budget.
Had it been higher, he would probably have lost more.
Louis now has a five-figure monthly income. I would be surprise
if he did NOT have a high, six-figure annual income soon. Louis
did this simply by analyzing the circumstances that he was in,
analyzing the assets that he had, and then deciding to finally
move forward.
Louis did something very important, and to me, something very
inspirational. He build a duplicable marketing system that he
documented, and then set up and used to market numerous different
products. He wrote down everything that he did, and made it
available to other struggling Internet marketers, complete with
the customized software that he uses to make his system work
EVERY TIME. You can (and should) check out Louis' system at:
http://NoHypeIntern
On my third reading of Louis' report, detailing what he'd done,
I hi-lited the passage that hit me the hardest. It reads:
"It's almost funny how you can just plod along doing
essentially the same thing you've done for years and never
realize how much knowledge you've actually amassed.
For years I struggled at internet marketing but I didn't know
how much I knew (and how much I really wasn't applying to my
business)."
To me those two paragraph from one case-study validated and
summarized the problem. It summarized why many will never
succeed at Internet marketing. It also points out the solution.
Take a few minutes now and make the decision that you will
FINALLY make a choice. Then make that choice and act upon it.
It's that simple. So many people are THAT close to success.
Sadly, so many will simply never step across the line. Will
you?
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Willie Crawford has been teaching Internet marketers
to build successful online businesses since late-1996.
He is an in-demand, international speaker who captivates
and motivates audiences in The U.K., Malaysia, Singapore,
Australia, and across the United States. Online you can
interact with Willie on the member-only discussion forum
at: http://TheInternetM
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