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Please consider this free-reprint article written by:
Dylan Loh
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Article Title: How To �Force� Your List�s To Buy 30%, 60% And
Even 120% More From You!
Author: Dylan Loh
Word Count: 522
Article URL: http://www.isnare.com/?aid=90076&ca=Marketing
Format: 64cpl
Author's Email Address: soccerspecs[at]gmail.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=90076
================== ARTICLE START ==================
The money is in the list, the money is in the list. How many
times have we heard of that? I am getting so sick of it; I am
going to say the money is not in the list! Find out, at the end
of the article, why I say so�
Having a list of 10,000 or even 100,000 subscribers is of no
use if you can�t coach, coerce, bribe or force them into buying
something from you! They are of practically zero value if you
convert them to paying customers. I present to you 4 ways to
making your list buy more from you then you ever though
possible.
Forceful Method #1
�The offer"- This is one of the most powerful motivating
factors for your list to buy. Make an offer they simply cannot
refuse! You simply have to understand what your list wants,
deliver what they want (free content), build up your
relationship with them (trust) and then market your primary
offer � an offer that they cannot refuse!
Note that it must be of a quality product and it MUST be able
to solve most of their problems. If you are worried they won�t
need you anymore after they have something like this � don�t
be. They will learn to trust you even more! Bundle some super
benefits to your offer that compliments your core product.
Forceful Method #2
Give them a reason. A strong reason to open your mail, read
your mail, click on your link and stay on your sales page. Look
the steps one has to go through to actually make a purchase. The
numbers dwindle further and further as they go down the sales
path. You need to have a strong headline, an engaging email
copy and a strong call to action.
Let your sales page do the talking, do not try to hard sell
them in the very email itself.
Forceful Method #3
Build up anticipation. Send 3 or 4 �pre-selling" content emails
before you send out your actual promotional piece. Use these
�pre mails" to warm up your list. Build up their need for this
product and then in the penultimate email make them shiver with
anticipation by building up their product and telling them that
�this is it" they cannot afford to miss this �big one"
Remember, people love to buy; they just don�t like being sold
to.
Forceful Method #4
Follow up with your initial message. And do that quickly! Once
you send out the initial piece of promotional message, contact
those who have bought and send them a quick message, urging
them to use it and give them an extra bonus for their
�comments".
Follow up with those that didn�t buy with this social proof
(testimonial). Real buyers, like them, who have bought and used
it to a great degree of success. Their resistance will drop
significantly!
In short, the money is not only in the list, it is in a hyper
responsive and laser targeted niche list.
About The Author: To find out what other �sneaky" techniques
Dylan uses to command sales from his list, head over right now
to http://www.ListProfitMachine.com Hundreds of real,
hardly-known email marketing and list building techniques.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=90076
================== ARTICLE END ==================
For more free-reprint articles by Dylan Loh please visit:
http://www.isnare.com/?s=author&a=Dylan+Loh
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