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Please consider this free-reprint article written by:
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Article Title: 10 Easy Ideas To Attract Client Like Crazy -
Online
Author: Jen Blackert
Word Count: 1090
Article URL: http://www.isnare.com/?aid=81445&ca=Marketing
Format: 64cpl
Author's Email Address: jen[at]jenevice.com (replace [at] with
@)
Easy Publish Tool: http://www.isnare.com/html.php?aid=81445
================== ARTICLE START ==================
You�ve got products. You�ve got a website. You�ve even got some
traffic (hey, even a little traffic is some!) Now comes the
clincher for any business. To make money, you need to entice
online visitors to buy your stuff.
How can you do this? Well, you can�t grab hold of their hands
and make them click the �Buy Now� button. But you can do
specific things that may help them decide to click on it
themselves.
In my line of work as a client attraction marketing coach to
small businesses, I�ve seen many business owners who
consistently let visitors click off to web wonderland rather
than convincing guests to buy their wares. These businesses may
have products or services that are just as good or better than
their competitors, but they�re missing out on some key
information about how to convert page views into sales.
Relationship-Building: The Missing Link to Online Money-Making
To understand how your visitor�s online experience can lead
them down the buying path, first �become� your visitor. What
convinces you to buy things from other websites? Being human,
most of us are more eager to buy from companies or people whom
we feel we like, know, and trust.
An online customer can�t look you in the eye, shake your hand,
and think, �Hey, I like, know, and trust this person!� The good
news is that by taking shrewd advantage of the the multimedia
nature of the internet and the power of good writing, you can
give your visitors the experience of having a positive,
personal relationship with you.
Here are some tips for boosting your personal relationship with
customers to help them feel an intimate connection that makes
them more likely to buy from you.
Before I share the tips. I ask that you make an intention.
Intend to use tips that reach you. You are reading this article
for a reason.
Ten Relationship-Building Tips
1. Show
Post photos of your employees and your workplace. This helps
visitors feel more like they know you.
2. Tell
Add audio clips of you speaking about your products or
services. Neuro Linguistic Programming (NLP) tells us that many
of us learn with our ears as well as our eyes -- don�t miss out
on this additional way to connect.
3. Educate
We all like learning new things. Help customers like you more
by providing them with useful articles.
4. Share
Showcase your generosity by providing visitors with other
people�s articles and links to pertinent websites.
5. Care
Ask for feedback and comments. This helps customers know that
you�re in the business of serving them and that you take their
opinions seriously.
6. Clarify
Define any confusing terms in your copy. Let them know exactly
what you want them to do for you. People like to follow clear
instructions. When people feel comfortable with their online
experience, they�re more willing to purchase.
7. Be an Expert
Don't let people choose between you and your competitors. Let
them know that you�re the only one who can help them. Write
articles, create presentations, and demonstrate your expertise.
8. Be Genuine
When writing website copy, direct your message to one person
who represents your target audience. Personalize your marketing
emails by using people�s first names and other personal
information.
9. Relate
Convince your target audience that you know and understand
their problems by sharing stories and specific examples.
10. Stay in Touch
Don't let prospective customers slip away. Make every effort to
get them to give you their first name and email address by
offering them a free ebook or report. Stay in touch with
prospective customers by sending them a regular e-newsletter
with useful tips and friendly updates about your company.
Case Study: Tracy�s Picks
One of my clients, Tracy Jones, sought out my coaching services
to help her brand and market a new program in Austin called
�Tracy�s Picks.� Tracy�s company helps restaurants serve
portion-controlled meals to their customers and educates
customers on the benefits of purchasing these meals.
Like many small businesses, Tracy had a website that wasn�t
taking full advantage of the internet�s potential to help
customers �know, like, and trust� her business. It�s a good,
clean website, but it needed to be tweaked to help customers
really feel a connection to Tracy and her business.
I recommended that Tracy:
1. Change her photo to a more intimate shot that would help
customers feel a greater sense of closeness with her.
2. Move her opt-in box higher up on the page to encourage more
visitors to sign up for her newsletter.
3. Add a picture of the free ebook that people receive when
they sign up for her newsletter.
4. Post a blog, which serves the dual purpose of providing
fresh content for search engines and helps people learn about a
company in a more personal way.
5. Provide articles and outgoing pertinent links.
Your Homework
As a client attraction marketing coach, I can�t leave you
without assigning some homework to help your rev-up your site
up to its full relationship-building potential.
Go to your website now and take a good look at it. Go on, I�ll
wait.
Now ask yourself:, �If I were a new visitor to this site, would
I feel that I �know, like, and trust� this business?� What could
be added or changed to make my experience with this business
feel more personal and inviting? (Hint: re-read my Ten
Relationship-Building Tips above).
Write down what you as a prospective customer would like to see
that could help you make a decision to purchase your website�s
products. When I say write, I mean write. Get out a piece of
paper and pen and jot down your ideas.
Now make a commitment to implement these ideas on your site.
Presto, you�ve just increased your potential visitor-to-buyer
conversion rate. And you�ve done it without paying a penny in
advertising or pay-per-click fees.
It just goes to show that a personal touch still goes a long
way, even across the wires.
About The Author: Jen Blackert, Attraction Marketing Coach, is
a results-driven marketing strategist that teaches
entrepreneurs how to attract all the clients they need. Her
methods are based on the universal laws of attraction. Visit
her website at http://www.jenblackert.com and her marketing
podcast at http://www.insightsintomarketing.com.
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