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Please consider this free-reprint article written by:
Aurelius Tjin
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Article Title: Top 10 Tips For Using Pay-per-click Advertising
Author: Aurelius Tjin
Word Count: 475
Article URL: http://www.isnare.com/?aid=102548&ca=Marketing
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================== ARTICLE START ==================
Pay-per-click advertising has completely revolutionized how
advertising is done over the Internet. No longer must
advertisers purchase banners or text link ads on sites for a
flat rate per month, but with virtually no guaranteed results
(not even a guarantee of a click); instead, they can purchase
�pay per click� advertising through a massive contextual ad
server service, such as Google Adwords.
Now, with this new ability to advertise effectively comes
several responsibilities: in order to use it correctly, you
must understand how it works. You can't simply purchase the top
right corner of a site for a flat rate per month. Below, I've
included 10 important tips for PPC advertising:
1. Actually browse through sites that serve your
advertisements. Eliminate those that are low quality or that
are likely to inflate the price of advertising by giving you
too many clicks per 1000 views.
2. Remember to always determine whether or not it is cost
effective to advertise on contextual ad networks; or whether
you should restrict your pay-per-click advertisements to the
search engine itself.
3. Use �day parting� features to determine when your
advertisements will and wont be shown. If, for instance, you
find that at certain times during the day, you get a lot of
clicks, but none are serious buyers, you may want to remove
your days from that period of time.
4. Use the statistics program on whichever pay-per-click
advertising program you are using to determine the
effectiveness of ads. If ads are not effective (or are too
effective), replace them with something else.
5. Test and refine your ads until you have the best possible
advertisement (i.e. one that pulls visitors, but not visitors
that don't buy).
6. Determine how many clicks you can afford to pay for per
sale. You should be able to mathematically determine the
optimal price per click.
7. Use Google Adword's keyword tool feature to search for
additional keywords to use in your campaigns. The more you
have, the more traffic you will pull.
8. Remember to segment each campaign into a list of keywords
and an advertisement that matches that list. The smaller the
list of keywords, the more narrowly focused the advertisement
can be, making it more effective
9. Remove keywords from your campaigns that are not cost
effective. Many keywords will pull searches, but will end up
decreasing your click through rate or not converting to sales
after someone clicks through.
10. Use negative keywords to prevent freebie seekers from
running up your click through count. For instance, get rid of
keywords like �free� and �cheap,� unless your product is free
or cheap.
Follow each of these ten tips carefully and you will find that
using pay per click advertising isn't as hard as it may seem
initially.
About The Author: Aurelius Tjin is The Publisher of The
'Unstoppable Internet Marketing' Newsletter. Discover His
Secret Strategies To Skyrocket Your Internet Marketing
Business. To Find Out More Go To
http://www.UnstoppableInternetMarketing.com
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