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Please consider this free-reprint article written by:
James Brausch
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Article Title: My Sidetracking Experiment
Author: James Brausch
Word Count: 583
Article URL: http://www.isnare.com/?aid=82222&ca=Marketing
Format: 64cpl
Author's Email Address: support[at]glyphius.com (replace [at]
with @)
Easy Publish Tool: http://www.isnare.com/html.php?aid=82222
================== ARTICLE START ==================
About 2 1/2 months ago, I started an interesting experiment of
putting user generated content on the back end of sales pages.
This technique was first names "Sidetracking" by the now
retired Wayne Yeager.
I thought I would share the results. First, let�s look at the
resources I devoted to this task:
1. I spent 25 minutes creating a suitable template.
2. I spent an average of 6 minutes per site to install my own
Munius software (a very simple script that manages an article
directory). I installed Munius on 11 sites that were all one
page sales letters (actually two pages... the sales letter and
a testimonial page).
That�s 11 sites, so that�s a total of another 66 minutes.
3. Interns have spent a total of 102 reported minutes
moderating the received article submissions.
So the total time involved is 193 minutes or if we express that
in hours and minutes� that�s 3 hours and 13 minutes spread out
over 2 /12 months. I generally work about 3 hours per day, so
this is basically like me working one full day, but in reality
interns handled 102 of those minutes.
The result? The site receiving the most articles had 326
articles submitted. Another site received 133 article
submissions. That�s 133 new pages of content on a site that
would normally have two pages of indexable content� the sales
page and the testimonials page.
So how well did it work in final goal� generating traffic?
Pretty darn good. I see an average of 39.875 (let�s just call
it 40) new daily visitors to the sales page of each site (on
average) that can be directly attributed to the sidetracking
technique (just installing Munius on that same domain, but not
linking to it from the sales page).
So, if I had paid someone $10/hour to do all of the above, I
would be out about $35. However, I now have 438 new daily
visitors. If my visitor value is only 10 cents (and it�s quite
a bit higher than that), that is $43.80 in new daily revenue.
Let�s say I had to buy Munius at retail. The cost is only $105.
That makes the total investment $140 for a daily revenue
increase of $43.80 after only 2 1/2 months. That pays for
itself in only 4 days.
I can�t predict the future, but I have no reason to believe
this isn�t going to just keep growing. More and more folks are
going to be purchasing Artemis Pro and submitting to these
sidetrack content sites. More and more folks are going to be
stumbling into them from the search engines and submitting
articles directly using the article submission form. That is
more and more content� more and more listings in the search
engines� more and more traffic entering all of my product sites
via one of these sidetrack pages� which means more and more
people eventually visiting the home page of those sites,
reading my sales letter and purchasing my products.
I would say this was a pretty successful experiment. For 6
minutes of installation time, I started receiving free content
from others. That content didn't distract prospects considering
purchasing my products, because there was no link on the sales
page to that content. It was all buried on the band end of the
site. The only link was from the content to the sales page, not
the other way around.
Is that kind of painless traffic generation worth 6 minutes of
your time?
About The Author: You can get your copy of Munius and have it
installed and automatically generating traffic for your site in
just 6 minutes here: http://www.Munius.com
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=82222
================== ARTICLE END ==================
For more free-reprint articles by James Brausch please visit:
http://www.isnare.com/?s=author&a=James+Brausch
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