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Article Title: Email Marketing - How To Write Your Own 5-7 Day
Mini E-course On Any Subject
Author: Aurelius Tjin
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It was once in style to claim that mailing lists no longer
worked. The opposite seems to be true now: on every forum,
marketers and business owners proclaim the power of using an
opt-in form and a newsletter to make sales from follow-ups. I
personally suggest this method, as it has been proven time and
time again to produce higher conversion rates than attempts at
direct sales.
With that being said, it is important to determine the best way
in which you can create such a mini e-course to use for your
given products. I personally suggest one of two ways.
Regardless of which you pick, you will want to start with a
market research phase. Your goal here is to determine what it
is exactly that potential readers would be looking for in an
e-course. If you already have a site that receives traffic on
this given topic or niche, you will want to setup a poll or
send out surveys to your customer base. If not, you will have
to conduct keyword research to determine what people are
looking for most.
Once you have selected 5-7 topics for your e-course (depending
on the length you want your course to be), you will then want
to determine if you should create the course yourself. Now, if
you're unfamiliar with the topic and do not feel comfortable
with the quality of your own writing, you will want to hire a
ghostwriter to complete the e-course for you. You can do this
by soliciting a skilled professional on http://www.elance.
or http://www.guru.
course and which sources you would like them to use for
reference information. This will help you to determine whether
or not they are borrowing material directly from sources; it
will also ensure that you get exactly what you are looking for.
Now, if you want to create your own e-course, you can simply
research the information on the given topic, break it up into
5-7 articles; and then write those articles yourself. Once you
have completed those steps, all you will have left to do is
load the course into your autoresponder, setup an opt-in form,
and then begin driving traffic to it.
When creating the course, there are a number of important
things to keep in mind. Perhaps most important of all, you will
want to determine how you are going to monetize your e-course
and whether or not that method will be effective.
I personally suggest that you choose from one of these forms of
monetization: 1) put the actual course on your site, send out
links to it in emails, and put Adsense ads in and around the
course; 2) sell advertising space in the course; 3) scatter
affiliate links throughout the course in appropriate places; or
3) sell nothing throughout the entire course; at the end of the
course, attempt to upsell the reader with some special offer.
Regardless of how much experience you have writing or working
with autoresponders, you can create an e-course on any subject;
and, in doing so, you can drastically increase your conversion
rates.
About The Author: Aurelius Tjin is The Publisher of The
'Unstoppable Internet Marketing' Newsletter. Discover His
Secret Strategies To Skyrocket Your Internet Marketing
Business. To Find Out More Go To
http://www.Unstoppa
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