************
Message delivered directly to members of the group:
internet_marketing_
************
Please consider this free-reprint article written by:
Ken Snodin
============
IMPORTANT - Publication/
- You have permission to publish this article electronically in
free-only publications such as a website or an ezine as long as
the bylines are included.
- You are not allowed to use this article for commercial
purposes. The article should only be reprinted in a publicly
accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any
sites/publications that contains or supports hate, violence,
porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited
Commercial Email) or SPAM. This article MUST be distributed in
an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we
ask that you send a copy of the newsletter or ezine that
contains the article to kensnodin[at]
[at] with @)
- If you post this article in a website/forum/
MUST be set to hyperlinks and we ask that you send a copy of
the URL where the article is posted to
kensnodin[at]
- We request that you ask permission from the author if you
want to publish this article in print.
The role of iSnare.com is only to distribute this article as
part of its Article Distribution feature (
http://www.isnare.
own this article, please respect the author's copyright and
this publication/
these terms, please do not reprint or publish this article.
============
Article Title: What Is Marketing Communications?
Author: Ken Snodin
Word Count: 410
Article URL: http://www.isnare.
Format: 64cpl
Author's Email Address: kensnodin[at]
[at] with @)
Easy Publish Tool: http://www.isnare.
============
If you work in a medium size or large organization then chances
are that you would have heard the phrase 'marketing
communications'
all communications for the company. Depending on the kind of
company and the industry they are in, this department is
sometimes called the corporate communications or the product
marketing division at times.
Marketing communications is nothing but the science and art of
communicating information that the company wants to divulge to
the public. The information could be related to the marketing
of a product, talk about a new product launch or community
initiatives taken by the company. The whole exercise is called
a science and an art because though there are set rules and
patterns to the manner in which communication should be
drafted, the ability to communicate effectively is an art that
only some can master. Even as just communicating may seem an
easy task since that is what we do every day in our normal
lives, there is a science behind what to communicate to whom
and in what tone and manner. The process becomes more complex
when the market to which one is communicating is an evolved
market.
To give you an example of the underlying concepts of marketing
communications let us consider the example of the promotional
emails that we receive almost everyday. Any person who has some
technology background will tell you that the communication is
filled with embedded action scripts, flash, cookies and a lot
of technological techniques to decipher your movement through
the Internet. These are the best practices that are being used
in marketing communications today.
These technological wonders enable the marketing professionals
to track the navigation of the user through the sites. It
registers whether you open the email or not and the activities
that you undertake once you have reached the landing page. It
measures the amount of time that you spend one each page, the
links that you click on and therefore the products and options
that you are interested in.
This information is then delivered to the marketing department
where it is analyzed and a specific customized communication is
created for the user. This tracking and monitoring has enabled
marketing programs to become more result oriented and
measurable. And it is now becoming a significant tool to
justify marketing spends and link the increase in sales to
marketing efforts directly.
About The Author: Learn more about telecommunications and
technology by visiting http://www.communic
Please use the HTML version of this article at:
http://www.isnare.
============
For more free-reprint articles by Ken Snodin please visit:
http://www.isnare.
Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe
__,_._,___
No comments:
Post a Comment